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eBay Enterprise launches Ship-from-Store fulfillment solution

BY Michael Johnsen

KING OF PRUSSIA, Pa. — eBay Enterprise on Monday announced the availability of a Ship-from-Store solution — what the company is calling a game-changing initiative that retailers can deploy within 99 days to effectively leverage their physical store inventories while gaining advantages in margin and shipping cost. 

“Every day that retailers do not utilize in-store inventory to augment their online sales, they lose opportunities to maximize their existing inventory and increase their bottom line profitability by avoiding markdowns,” stated Tobias Hartmann, head of omnichannel operations for eBay Enterprise. “With the eBay Enterprise Ship-from-Store solution, retailers can quickly turn their physical retail locations into virtual distribution centers.”

With 77% of consumers expecting retailers to provide a consistent, integrated experience between their in-store and online channels, ship-from-store and in-store pickup will empower retailers to continue to compete in an omnichannel landscape and meet their customers’ evolving needs. 

Ship-from-Store benefits for both retailers and consumers include:

  • Decreased delivery costs and times for customers by routing shipments from the nearest possible physical location;
  • Optimized order fulfillment through physical storefront inventory, expediting the ability for retailers to debut new products; and
  • Maintain profit margins by turning store inventory online, as opposed to in-store merchandise markdowns to move inventory.

Across its client portfolio, eBay Enterprise is seeing the significant impact of omnichannel solutions. Ship-From-Store is now live for 2,756 stores, 30 brands, 22 retailers in 13 countries.

Based on client data, eBay Enterprise customers can experience a more than 30% margin increase on items nearing markdown and consumers experience expedited delivery with more than 80% of ship-from-store orders shipped in one day and 96% shipped in two days.

According to the company, eBay Enterprise was first to market with its holistic, integrated back-end technology that provides retailers with one comprehensive inventory system.

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New Axiom for Men helps support charities

BY Antoinette Alexander

NEW YORK — The men’s grooming market has a new kid on the block. Enter Axiom For Men.

Developed by a former stockbroker looking to make a change in his life after suffering a heart attack, the men’s grooming line is designed to help men look and feel great both inside and out.

“After my cardiac event, I reevaluated my priorities and realized needed to reinvent myself. I wanted to create something new, fresh and never tried before. Something that would positively impact other peoples’ lives,” stated founder Mike Waxman.

When customers buy an Axiom For Men product, the company donates 5% of the sale to 1-of-5 charities: The American Military Partner Association, Athlete Ally, Family Equality Council, The National Center for Transgender Equality and The Trevor Project.

The Axiom For Men collection includes a cleansing gel, shave cream, moisturizer and a balancing cream to treat common skin discoloration. There’s also a hair removal cream, which, according to the company, is its best-selling product. The hair removal cream is designed to be gentle enough to use anywhere on the body and also contains an anti-fade technology so it is safe to use on tattoos.

 

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Degree Women, music artist Ciara team up for Grammy Awards

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. — Unilever’s Degree Women, which is an official sponsor of the 56th Grammy Awards, is teaming up with music artist Ciara to chronicle her journey toward fine-tuning and perfecting her after-party performance for the music industry’s biggest event of the year.

"As an artist it is so rewarding to perform for my fans — especially at the official Grammy after-party. I teamed up with Degree to show everyone how I continually push myself to improve and inspire them to do the same," Ciara said. "I’m a perfectionist at heart, I strive to keep improving, and I couldn’t do it without Degree motionSENSE — it keeps me protected, no matter how much I move, so I can ‘DO:MORE’ and turn it up on stage."

Through the partnership, Degree is introducing fans to the next chapter of its dynamic DO:MORE campaign, highlighting the journey behind a person’s pursuit of their goals.

Fans can visit DegreeDeodorant.com/Grammys for a behind-the-scenes look at Ciara’s “DO: MORE” performance prep work for the Grammy after-party, compliments of Degree Women.

People also can become part of the Grammy after-party action by submitting a photo of their “DO:MORE” spirit on the site that may be featured on-stage during Ciara’s set. Fans also can enter for a chance to win a Degree Women All-Access Pass to the 57th Annual GRAMMY Awards.

"We are so excited to be partnering with Ciara again as we enter into the next stage of our DO:MORE campaign leading up to the Grammys. This year, we’re putting a spotlight on the ‘DO:MORE’ journey — the process each person goes through to improve while pursuing their dreams," stated Matthew McCarthy, senior marketing director for Unilever North America. "As one of the most physical and talented performers in the business, Ciara truly puts our motionSENSE technology to the test and embodies the ‘DO:MORE’ spirit that we want to ignite in everyone."

Degree motionSENSE antiperspirant deodorant is activated by movement. So, the more you move, the more it protects, according to the company. Degree Women also is introducing two fresh new motionSENSE fragrances, including Berry Cool with notes of wild strawberry, raspberry and pink grapefruit, and Tropical Rush with notes of blood orange, pina colada and coconut water.

 

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