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Eat your broccoli, UCLA study concludes

BY Allison Cerra

LOS ANGELES A new study conducted by the University of California, Los Angeles, revealed that eating broccoli can boost one’s immune system.

The results, published in this week’s Journal of Allergy and Clinical Immunology, had shown that there is a chemical in the vegetable that create antioxidant genes and enzymes in specific immune cells, making it easier for the body to fight off disease. A lack of such benefits can cause the body to age rapidly.

“Our study contributes to the growing understanding of the importance of these antioxidant defense pathways that the body uses to fight free radicals,” said Andre Nel, a practicing clinical allergist and immunologist at the Geffen School of Medicine. “Insight into these processes point to ways in which we may be able to alleviate the effects of aging.”

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Pepsi refreshes soft drink portfolio

BY Allison Cerra

PURCHASE, N.Y. As part of the company’s “Refresh Everything” campaign, Pepsi announced Thursday it is reinvigorating its beverage lineup with the introduction of three new products.

Pepsi Natural, Pepsi Throwback and Mountain Dew Throwback, all sweetened with natural sugar, will be hitting the beverage aisle this March and April.

An all-new premium cola, Pepsi Natural is made with all-natural ingredients, including lightly sparkling water, natural sugar, natural caramel and kola nut extract. It is packaged in a sleek 12-ounce glass bottle and is available in single-serve and 4-packs initially in the premium and/or natural food aisles of retail outlets in ten regional markets, including New York and Los Angeles.

Meanwhile, Pepsi and Mountain Dew are offering consumers a taste of the past with their own versions of Throwback, two new limited time only products inspired by the ‘60s and ‘70s, sweetened with natural sugar in a retro-look package. The Throwback duo will be available nationally for eight weeks only, beginning April 20.

 “We’re complementing and reinforcing our core soft drink offerings with a hat trick of innovative products,” said Frank Cooper, VP portfolio brands, Pepsi-Cola North America Beverages. “Pepsi Natural and the Throwback duo give consumers the opportunity to refresh how they experience soft drinks ? from a premium, all-natural beverage to a fun, retro twist on two of our most popular brands. We’re continuing to offer a variety of products across different beverage categories, with a splash of nostalgia and entirely new experiences.”

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Snapple redevelops formula, packaging

BY Allison Cerra

PLANO, Texas The “Best Stuff on Earth” is shaping up its image.

Snapple, the ready-to-drink beverage line, is undergoing the most significant make-over in its 37-year history with a new formula, reduced calories and packaging that promotes the blend of healthy green and tasty black tea leaves, the Dr. Pepper Snapple Group announced Wednesday.

The brand’s new formula heightens the flavor derived from the tea leaves, uses sugar as the sweetener, and reduces the calories in some cases up to 20%. The new graphics also highlight that Snapple is made from healthy green tea and tasty black tea leaves.

“We want to ensure Snapple continues to be the Best Stuff on Earth,” said Bryan Mazur, VP marketing for Snapple. “These changes to the formula and packaging come with one goal in mind: deliver the same great product, just make it even better.

“We’re still Snapple. We take our product seriously, not ourselves,” Mazur added.

Snapple premium teas are available in 16-ounce glass bottles, 6-packs and 12-packs at convenience stores, grocery and major retailers nationwide.

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