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Eat good, do good: New partnership looks to end hunger

BY Allison Cerra

NEEDHAM HEIGHTS, Mass. A maker of all-natural chips has developed an initiative that gives back to its communities, its employees and the environment.

Food Should Taste Good said the goal of its partnership with Share Our Strength is to end childhood hunger in America by 2015. The Food Should Do Good initiative will help raise money through both on-shelf purchases and an online coupon redemption donation of its Food Should Taste Good chips. The chips are available in limited edition Share Our Strength bags, and are offered in multigrain, olive and sweet potato flavors.

“This partnership is completely in line with our company philosophy –– we know that food should not only taste good, but should do good as well,” said Pete Lescoe, founder and CEO of Food Should Taste Good.

Food Should Taste Good’s Share Our Strength bags are available beginning in December at major retailers, including Kroger, Publix, Whole Foods, Wegmans and more. The 5.5-oz and 6-oz. bags retail for $2.99 to $3.29. 

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Kashi teams up with Gaiam

BY Allison Cerra

NEW YORK Kashi has teamed up with Gaiam, a leading distributor of lifestyle media and fitness accessories, to provide consumers with health-and-wellness options in a three-phase partnership.

 

As part of its three-phase partnership — which launches exclusively in Target stores nationwide in November and rolls out in all retail locations where Kashi foods are sold in December — Kashi will offer Gaiam’s Trudie Styler yoga sampler DVD free inside of Kashi GoLean cereal packages. The DVD sampler features a 20-minute Trudie Styler express workout focusing on yoga and pilates exercises.

 

The second phase of the partnership launches in December and offers consumers a visual instruction on the back panel of GoLean cereals for a quick Trudie Styler energy boosting routine. The routine includes five poses from Styler’s fitness series. The last phase of the partnership, which launches in January 2011 exclusively at Target, will provide those purchasing Gaiam DVDs a coupon for $1 off Kashi cereals.

"Working with Gaiam feels like a natural fit," said Jeff Johnson, Kashi senior nutritionist and natural lifestyle expert. "While we are proud to offer great-tasting, natural foods that deliver positive nutrition and enable people to live their best lives possible, our larger goal is to lead them on a journey toward embracing natural living, which is what this partnership truly represents."

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Lion Brewery cans it

BY Allison Cerra

CHICAGO Three of Lion Brewery’s beers now will be available in cans.

Lionshead and Lionshead Light now are available in 12-oz. and 16-oz. aluminum cans, and Stegmaier Gold is on the market in 16-oz. cans, all of which are supplied by Rexam. The beers previously were only offered in glass bottles.

"By expanding into cans, we are better able to meet the needs of consumers who want the flexibility to take their favorite brew with them wherever they go," said Shelley Pheiff, contract sales manager at Lion Brewery. "We are confident that this investment will add value and help us expand and broaden our business base. Rexam has been an excellent partner, focused on delivering superior quality and outstanding customer service."

Lionshead, Lionshead Light and Stegmaier Gold in cans currently are available in more than 14 states on the East Coast.

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