BEAUTY CARE

Earth Mama brings specially formulated deodorants to consumers

BY Gisselle Gaitan

Earth Mama has announced the launch of a new product. The Portland-Ore.-based company has debuted its new Earth Mama Deodorants, which are formulated especially for those who are pregnant, breastfeeding or have sensitive skin.

Certified by Oregon Tilth, the products come in a variety of four different scents: Ginger Fresh, Bright Citrus, Natural Non-Scents and Calming Lavender. The deodorants are available in a 3-oz. stick, travel-friendly mini and a four-pack mini gift set.

“Pregnant women have long asked us for a deodorant they can trust, one that’s not just natural, but organic — that actually works. So we made it. Women know that what a pregnant mom puts on her skin goes in and that her baby’s head is in close proximity to her underarm while breastfeeding,” Melinda Olson, founder, formulator, CEO and former nurse and expert in safe herbal tea and personal care. “Our bodies have brilliant filters (cue the lymphatic system!), but we prefer not to flood them with a multitude of unknown chemicals. We made this deodorant for pregnant and breastfeeding moms, and other sensitive people who just want a better deodorant with fully disclosed ingredients. Since we use essential oils instead of the ingredient known as fragrance, you get to know exactly what’s in there – every ingredient is fully disclosed on our label.”

Each deodorant is naturally scented with organic essential oils and does not contain ant propylene glycol, parabens, aluminum or harmful fragrances, the company said. The line is currently available for purchase on Earth Mama’s website.

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SheaMoisture caters to shrinkage-prone tresses with new collection

BY Gisselle Gaitan

SheaMoisture has found a way to help consumers maintain hair length in a healthy way that elongates shrinkage-prone tresses. The new Red Palm Oil & Cocoa Butter collection detangles, defines, moisturizes, lengthens and blocks humidity, the Sundial-owned company said.

Products are made with ethically, sustainably sourced, natural, fair trade and certified organic ingredients. The red palm oil contained in the line is sourced from members of the Roundtable on Sustainable Palm Oil trade group in West Africa, the organization is committed to the sustainability of palm oil’s supply chain where no orangutans are endangered.

Other key ingredients found within the line include:

  • Red Palm Oil: rich in antioxidants and vitamins A, E, D, and K;
  • Cocoa Butter: extra moisturizing and helps replenish oils to dry hair; and
  • Flax Seed Oil: nourishes follicles and improves elasticity.

SheaMoisture’s Red Palm Oil and Cocoa Butter collection will launch in 2018 in Sally Beauty Supply stores. The line will include Curl Stretch Pudding, which can be purchased for the suggested retail price of $13.99; Detangling Shampoo available for the suggested retail price of $11.99; Leave-In or Rinse-Out Conditioner for the suggested retail price of $9.99; and Styling Gelee for the suggested retail price of $9.99.

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Hair plays large role in middle-aged consumers’ self-perception, reports HairRx

BY Gisselle Gaitan

In a new report released by HairRx in which 1,000 women between the ages of 30 to 60 years old were surveyed, it appears that hair overwhelmingly influences the way middle-aged women feel about themselves. In the study titled, HairRx Middle-Aged Hair Care Report, nearly 80% of those who participated admitted to having their personal outlook influenced by their hair.

When feeling confident about their hair, 39% admitted to feeling prettier, 37% were more confident, 21% said they felt happier and 21% admitted that hair does not affect their overall mood.

The report by the Philadelphia-based company also revealed:

  • Most women ages 30 to 60 years old said they are not happy with their hair;
  • Nearly 80% indicated that their hair can influence the way they feel about themselves, and more women want their hair to help them feel prettier and/or more confident;
  • More than 50% said they spend less than 15 minutes on their hair each day;
  • Scent is a priority, with about 83% stating that scent is either somewhat important or very important to them; and
  • 61% prefer to buy shampoos and conditioners that are customized to address their personal hair care goals.

When it came to addressing what each woman wanted to achieve with their locks, the top-five categories were strengthening, taming frizz, protecting color, reducing dryness and increasing volume.

“The HairRx Hair Care Report provides a glimpse into the mindset of middle-aged women who reveal just how much their hair care products affect their personal outlook, and their preference for customized shampoos and conditioners to fulfill that need,” Ellen Langas, Co-CEO of ProfilePro, the parent company of HairRx, said. “We constantly invite customer feedback and utilize survey results like this so we can provide the ultimate customization experience.”

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