News

E-Nicotine Technology to move forward with product launch

BY Antoinette Alexander

CHAPEL HILL, N.C. — E-Nicotine Technology has announced details regarding its family of products aimed at helping smokers as they transition off of combustible cigarettes.

Having recently completed clinical trials in nearly 100 smokers and showing an 83% reduction in one minute and sustained smoking urge reduction, eNT is moving forward toward the launch of its family of electronic nicotine delivery products.

“We believe that our products are poised to capture a significant market share given that they can be marketed at a substantially lower cost, can be used discreetly and will help consumers rid themselves of a habit that has been shortening lives for decades,” stated Jeff Williams, CEO of eNT. “Additionally, our product platform is amendable to eventual development as a more traditional nicotine replacement therapy, which are marketed for smoking cessation by pharmaceutical companies like GlaxoSmithKline, Johnson & Johnson, Novartis and Pfizer. For our initial product, we will be launching commercially across Europe first.”

The eNT technology enables the development of products that do not look like cigarettes or e-cigarettes and emit no secondhand vapor. The initial launch product includes a reusable electronic controller that comes standard with an interface to proprietary mobile e-health tools, allowing each user to track their usage and help them to transition completely off of cigarettes and nicotine if they choose.

“By developing a family of electronic nicotine delivery devices that do not look like cigarettes, emit no secondhand vapor and provide a consistent dose with each inhalation, we are pursuing an important and novel approach to helping smokers,” added Michael Hufford, chief medical officer of eNT.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
News

Fort Knox Exchange undergoes major remodel

BY Antoinette Alexander

DALLAS  — Fort Knox Exchange has completed its first full remodel in 20 years, bringing military shoppers a modern shopping experience that includes more brands and updates stores.

The 115,000-sq.-ft. Exchange, which took seven months and $3.5 million to update, boasts three separate merchandise areas — Home, Life and Style — to appeal to military shoppers’ active lifestyle.

“You can expect to see anything here that you’ll find in any department store,” stated Col. Thomas Edwards, the Fort Knox Garrison commander. “Each day, the Fort Knox team works to make improvements here for your benefit and the community’s benefit as a whole. The Exchange is proof of this commitment.”

The Exchange’s makeover includes updated shopping sections, such as Bath & Body Works and Victoria’s Secret. In the mall, three separate concession areas have been consolidated to accommodate more name-brand concessions, including Patriot Outfitters, which sells military tactical gear.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
News

Target, MLB team up for education

BY Antoinette Alexander

MINNEAPOLIS — Target and Major League Baseball are working together this baseball season to engage guests and fans in celebrating the nation’s teachers and inspiring kids.

Efforts will include Target joining MLB and People’s longstanding tradition of recognizing community heroes through the Target Presents “People All-Star Teachers” program, hosting a series of events in schools across the country and honoring teachers at the 2014 All-Star Game. In addition to the education-related efforts, the relationship also will include special events and retail opportunities in connection with the 2014 All-Star Game at Target Field in Minneapolis.

From Spring Training through All-Star Week, current and former MLB players, including New York Yankees outfielder Carlos Beltran and Los Angeles Dodgers first baseman Adrian Gonzalez, will encourage fans to nominate their All-Star teachers, share stories about their personal support of education and participate in Target-hosted events, such as School Library Makeovers, in MLB communities.

"Target is honored to partner with Major League Baseball in celebrating great teachers nationwide," stated Laysha Ward, president of community relations at Target. "Teachers are essential to helping kids reach their full potential and keeping them on the path to high school graduation. This partnership helps bring to life Target’s commitment to give $1 billion to education by the end of 2015."

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?