News

E-hydrate promotes new line of ready-to-mix joint supplements at Target

BY Michael Johnsen
LOS ANGELES – E-hydrate announced Thursday the release of its new protein with joint health made available at Target stores nationwide starting the first week of April. Target is adding three new SKUs nationwide in its effort to expand E-hydrate's footprint of ready to mix Protein On-the-Go products.
 
"ACTIVE is the perfect product for anyone living an active lifestyle at any age. The pouch can be taken anywhere and is great for running, swimming, hiking, yoga or a game of golf," stated Jim Kayser, E-hydrate chief sales officer. "ACTIVE has glucosamine and omega-3s, it's the most convenient way to nourish your body, support healthy cartilage, and promote joint health."
 
E-hydrate Protein On-the-Go ACTIVE is a ready to mix, natural protein and joint health product designed for active adults. ACTIVE is protein that's low in sugar with the added power of glucosamine and omega-3s to promote healthy joints. ACTIVE is made for adults who are looking for portable and convenient nervous system and joint support.
 
E-hydrate's release of ACTIVE also represents an improved formulation which quickly and smoothly dissolves in water or any added liquids. ACTIVE will be available at all Target stores nationwide in the Health and Wellness aisle. 
 
 
 
keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
News

Walgreens challenges Coca Cola, Wrigley to get ‘Seriously Silly’

BY Michael Johnsen

 
 
DEERFIELD, Ill. – Walgreens' on Wednesday challenged fellow Chicago native Wrigley Co. and Atlanta's very own Coca Cola Co. to a "Red Nose Rumble." The two iconic brands were called to the comedy carpet to get "seriously silly" April 6 on their respective social media outlets in support of eliminating children's poverty. 
 
Walgreens president Alex Gourlay and Richard Ashworth, Walgreens president pharmacy and retail operations, promised to raise more than $20 million in Red Nose sales this year in support of eliminating children's poverty, as they outlined their internal challenge to Walgreens employees and staff to get their silly on. "We're really engaging our team members to sell 15 million Red Noses and raise at least $20 million to help keep children out of poverty," Gourlay said. 
 
"Next Wednesday, April 6, we're going to be watching social media to see just how 'seriously silly' all of you guys can get," Ashworth reported. 
 
Think Coca Cola and Wrigley are up to the challenge? 
 
Just two days ago, Coca Cola posted this video on their YouTube: 
 

 
 
And Wrigley is no slouch when it comes to resonating ad campaigns. Their latest ad campaign for Extra Gum features vocalist Haley Reinhart singing "Can't Help Falling in Love" in support of #GiveExtraGetExtra. 
 
 

 
 
 
keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
News

Why Costco won’t have a problem with California’s $15 minimum wage

BY Marianne Wilson

In a history-making move that would have a direct impact on the retail industry and food service sector, the state of California has moved closer to raising the statewide minimum wage to $15 an hour by 2022.
 
But the increase, which would give California the highest minimum wage of any state in the nation, won’t have much much of a financial impact on Costco Wholesale Corp., according to The Street. That’s because the retailer already pays its workers well above the average. In fact, the average hourly wage for a Costco worker in California is already $22.50.

Read more by clicking here.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?