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E-hydrate adds Sofia Vergara as equity partner

BY David Salazar

MARINA DEL REY, Calif. — Protein and hydration product company E-hydrate announced Wednesday that it had added actress Sofia Vergara as one of the company’s equity partners. 

“Sofia is one of the world's leading women entrepreneurs and is a visionary professional whose presence extends well beyond that of a typical celebrity,” E-hydrate co-founder Dan Adler said. “We are honored that Sofia shares our enthusiasm for the company's line of products and believes in the brand's vision. Working with her and her team at Latin World Entertainment is a pleasure.”

Vergara said that she is “excited about E-hydrate's momentum and commitment to making a range of great tasting and nutritious natural products for the whole family.” E-hydrate makes natural products such as its Protein On-the-Go Ready to Mix pouches, to which consumers add water and then drink directly from the pouch. The company sells its products at Target and donates 5% of its profits to community organizations.

“We are committed to delivering healthy, nutritious natural products for everyone, and to making a meaningful financial contribution to a wide variety of important causes across the USA,” the company’s CMO Peter Evans said. 

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Daily Diversion: Colbert’s star-studded ‘Late Show’ debut

BY DSN STAFF

Tuesday night marked the first night of “The Late Show with Stephen Colbert,” which saw Colbert take over for longtime "Late Show” host David Letterman. On his first night on network television, Colbert devoured some Oreos and interviewed George Clooney (who he presented with a Tiffany paperweight that read “I don’t know you”) and presidential candidate Jeb Bush. Colbert joined musical guest Mavis Staples, Buddy Guy, house band Jon Batiste and Stay Human and several surprise guests in a rendition of Sly and the Family Stone’s “Everyday People.” Check out the video above. 

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Colgate-Palmolive receives Hispanic Dental Association award

BY David Salazar

NEW YORK — The Colgate-Palmolive Co. was recently honored by the Hispanic Dental Association (HDA) with the organization’s Corporate Legacy Award. The award was given at the HDA’s annual conference in San Antonio, Texas for its contributions to educating and supporting Latinos through community efforts and advocacy.

“When the H.D.A. was forming in 1990, Colgate was our first corporate supporter and has been a steadfast partner over the past 25 years,” David Pena, CEO and executive director of the HDA, said. “It's vital to have support from a company such as Colgate to bring more Latinos into the profession, to educate families and to be on the ground in our communities providing dental care where it's most needed. Colgate truly walks the walk.”

The HDA pointed to two initiatives that Colgate-Palmolive undertakes that have an impact on the Hispanic community — Colgate’s “Bright Smiles, Bright Future” program and its annual Oral Health Month bilingual awareness campaign. In its 25 years, the “Bright Smiles, Bright Futures” initiative has reached 10 million children annually through a classroom curriculum and a van that provides children with free dental screenings, the company said. Oral health Month is typically in June and targets bilingual media channels.

“Colgate believes in the HDA’s mission and continues to innovate new ways to educate, empower and improve the oral health of Latinos nationwide,” Colgate-Palmolive VP global oral care Dr. Marsha Butler said. “We are honored to have received the Corporate Legacy Award and strive to leave a lasting legacy of healthy smiles for future generations.”

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