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E-commerce shopping activity reaches new heights on New Year’s Day

BY Dan Berthiaume

All was not quiet on New Year’s Day for online retailers and their customers.
 
According to Verizon Retail Index data, broadband traffic attributed to e-commerce shopping activity reached new heights over the New Year’s holiday weekend (Jan. 1-3). E-commerce traffic posted highs of 28%, 32% and 36% respectively above average daily levels on those three days – a similar pattern to the prior year. Notably, Sunday posted the highest activity of the season to date which is consistent with a trend identified by Verizon during the 2014 season.
 
However, mobile traffic attributed to m-commerce was lower (98%, 99% and 97% of normal levels) than usual over the holiday weekend. Year-over-year, overall traffic was higher during the same period in 2014.
 
 “As expected, retailers rang in the new year with a bang as they rallied to the finish line to move merchandise including excess winter inventory,” said Michele Dupré, group VP of retail, hospitality and distribution for Verizon Enterprise Solutions. “Retailers enticed consumers with time-bound promotions to create a sense of urgency and consumers with extra time on their hands due to the long holiday weekend appeared to respond in droves.”

Dupré believes these findings indicate there is still time to capture wallet share through Saturday, Jan. 9 as the season begins to wind down. In addition, mobile engagement will be key as many consumers return to work.

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Teva launches generic Ortho Tri-Cyclen Lo for birth control

BY Michael Johnsen

JERUSALEM – Teva Pharmaceutical Industries on Tuesday announced the launch of a generic equivalent of Ortho Tri-Cyclen Lo (norgestimate/ethinyl estradiol) tablets in the United States. Teva’s Tri-Lo-Sprintec (norgestimate and ethinyl estradiol tablets, USP) is an oral contraceptive, available in a 28-day blister pack dispenser, used by women to prevent pregnancy.
 
Ortho Tri-Cyclen Lo (norgestimate/ethinyl estrdiol) tablets, marketed by Janssen Pharmaceuticals, had annual sales of approximately $488 million in the United States, according to IMS data as of October 2015.
 
Tri-Lo-Sprintec is indicated for use by females of reproductive potential to prevent pregnancy. 
 
 
 
 
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Dickinson Brands launches trio of products to honor 150 years on the market

BY Michael Johnsen

EAST HAMPTON, Conn. – Dickinson Brands recently announced a number of new product introductions in honor of the company's 150th anniversary celebration, including Dickinson’s Original Witch Hazel De-puffing Eye Gel, Enhanced Witch Hazel Alcohol Free Hydrating Toner and Enhanced Witch Hazel Extra Strength Deep Cleansing Astringent. 
 
Dickinson’s Original Witch Hazel De-puffing Eye Gel ($12.99) utilizes the power of all natural witch hazel along with caffeine, cucumber and aloe to gently help awaken and de-puff tired eyes. The non-drying formula cools, soothes and smooths the delicate under eye area for a healthier, more radiant look. 
 
Dickinson’s Enhanced Witch Hazel Alcohol Free Hydrating Toner ($6.99) gently hydrates and nourishes skin with Aloe and Vitamin E as it cleanses, tones and refreshes skin. The Enhanced Witch Hazel formula helps skin maintain its natural balance as it gently removes impurities and reconditions skin without alcohol. Skin feels hydrated, fresh and clean without tightness or stinging for soft, smooth and healthy looking skin.
 
And Dickinson’s Enhanced Witch Hazel Extra Strength Deep Cleansing Astringent ($6.99) penetrates deep into pores with cooling Menthol and Eucalyptus to extract hard-to-remove dirt, oil and makeup. The formula invigorates skin as it dissolves buildup, leaving skin beautifully clear and healthy looking.
 
 
 
 
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