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Duracell teams up with wireless charger company Powermat

BY Allison Cerra

BETHEL, Conn., and NEW YORK — Procter & Gamble’s Duracell brand announced a joint venture with wireless charger company Powermat.

As part of the strategic alliance between Duracell and Powermat, the companies will deliver best-in-class wireless power solutions. Additionally, P&G also expects to make an equity investment in Powermat.

The joint venture is expected to commence next year, the companies said.

"Several decades ago, Duracell was a pioneer in a new revolutionary product category, alkaline roundcell batteries," Duracell president Stassi Anastassov said. "Today, it is a multibillion dollar category. In a not too distant future, we expect wireless power solutions to eliminate the hassle of multiple cords and chargers, creating a major growth opportunity. Innovation to create new solutions that touch and improve people’s lives is what P&G-Duracell are all about. The JV between Duracell and Powermat puts us in the driver-seat for this disruptive category creation."

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Lupin launches generic epilepsy drug

BY Alaric DeArment

BALTIMORE — The Food and Drug Administration has approved a generic drug for epilepsy made by Lupin Pharmaceuticals, the drug maker said.

Lupin announced the approval and launch of levetiracetam extended-release tablets in the 500-mg and 750-mg strengths.

The drug is a generic version of UCB’s Keppra XR, which had sales of about $161 million during the 12-month period ended in June, according to IMS Health.

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Bartell upgrades photo developing to Kodak APEX

BY Alaric DeArment

ROCHESTER, N.Y. — Seattle-based regional retail pharmacy Bartell Drugs has replaced its in-store photo processing lab systems with Kodak Adaptive Picture Exchange, Kodak said.

The upgrade converts Bartell’s processing lab systems from silver halide "wet lab" technology to APEX thermal dry labs.

"Meeting customer demand for new and exciting photo products, while achieving speed and efficiency in the fulfillment process is a strategic business initiative for Bartell Drugs," Bartell SVP merchandising Ron Miller said. "Kodak has helped us every step of the way. Our new APEX fleet not only opens the door to a broader and more profitable in-store product portfolio; it proceeds the pathway for Bartell Drugs stores to become Web-based photo fulfillment centers."

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