Duracell Smart Power Lab gears up for the New Year
BETHEL, Conn. Pedalers at the Duracell Smart Power Lab are well on their way to generating approximately 32,000 watt hours that will power the iconic 2010 numbers for 30 minutes during the New Year’s Eve Ball drop ceremony. The new Duracell Smart Power Lab, which opened on Nov. 23, is free to the public and located just above the Charmin Restrooms in the heart of New York City’s Times Square.
“The countdown to New Year’s has begun! Our partnership with the public to light up 2010 is a larger than life symbol of our commitment to do what we do best – delivering power when people need it most,” said Craig Bida, Duracell brand manager. “We had a great start and want to welcome anyone in the New York City area to visit the Duracell Smart Power Lab to join us in powering in the new decade.”
In the coming month, Duracell will host a variety of special guests at the Smart Power Lab, where VIPs will participate in power generation – pedaling one of six Duracell Power Rovers to contribute to the almost 1,000 pedaling hours needed to power the 2010 numerals. This week’s special VIP pedalers included “The Twilight Saga: New Moon” stars Chaske Spencer and Peter Facinelli, actor Mark-Paul Gosselaar, and the Volunteers of America’s Sidewalk Santas.
Ensuring that consumers outside of New York City can share in the experience, Duracell also announced that the Virtual Smart Power Lab is up and running at powerlab.duracell.com. Site visitors can find updates of the power collection, see photos of the Power Rovers, take a tour of the Lab and more. And, to guarantee that all moments are captured for the Virtual Smart Power Lab, Duracell has enlisted the help of three correspondents.
Diplomat Specialty Pharmacy expands to Southern California
SWARTZ CREEK, Mich. Diplomat Specialty Pharmacy last week announced the opening of its branch in San Bernardino, Calif.
Diplomat has six additional locations in Michigan, Ohio, Illinois and Florida.
“In January, our contracts with managed care organizations in California will potentially impact over 1 million people,” stated Atheer Kaddis, Diplomat’s VP managed care. “Our new San Bernardino location is an important resource for those patients. It will also provide our customers in the Western United States with best-in-class distribution and patient care services.”
“With new West Coast managed care contracts and expanded national programs we are thrilled to be adding a location in the greater Los Angeles area,” stated Phil Hagerman, president and CEO of Diplomat Specialty Pharmacy. “We also look forward to providing new jobs in southern California as we build out our facility to be a full service West Coast distribution center for Diplomat.”
Accu-Chek partners with Mylestone Health to enhance iPhone app, Web site
INDIANAPOLIS Roche Diabetes Care, the maker of the Accu-Chek line of blood glucose meters and insulin delivery systems, has partnered with Mylestone Health, the developer of Glucose Buddy and its related Web site, www.glucosebuddy.com, to enhance the capabilities of Roche’s iPhone app.
The new version of Glucose Buddy iPhone app and Web site now both include Accu-Chek Testing in Pairs, an easy-to-use tool that shows the before-and-after effects of meals, activities and other specific events on your blood glucose levels. It is designed for use when you want to focus on one thing in your daily eating habits or routine.
“We are so pleased to be joining forces with Mylestone Health to offer our Testing in Pairs tool as part of its already highly successful iPhone app Glucose Buddy,” said Roche VP marketing Dan Kane. “We believe with the addition of the new Accu-Chek Testing in Pairs tool, people with diabetes will feel empowered and motivated to make changes based on the simplicity of the tool and the ability to personalize the experience.
“We recognized Mylestone as a company that already has relationships with thousands of Glucose Buddy users on an innovative platform, and we have a useful tool to offer people with diabetes that can help them take the self-management of their condition a step or two further,” Kane added.