News

Duracell powers up to the last drop with new battery

BY Allison Cerra

BETHEL, Conn. Duracell announced its new Ultra Advanced with Powercheck battery that offers consumers the ability to know exactly how much power is available in each battery.

The Powercheck feature is a gauge located on the battery that is activated simply by pressing two white dots on the cell. Consumers can use the powercheck to evaluate a battery’s readiness to be used in a device and, if necessary, transfer usage to lower-drain devices for full battery use before discarding.

“Duracell believes that it’s smart to never waste a drop of power,” said Rick June, Duracell VP and general manager, North America. “Ultra Advanced with Powercheck is power that you can see, and it demonstrates Duracell’s commitment to develop products that build on the brand’s strong heritage of reliability and trusted performance. With Powercheck, the days of guessing whether a battery has enough power are in the past.”

The Ultra Advanced with Powercheck will be available at Costco and other major retailers starting in December at a small additional cost to regular CopperTop batteries. For more information, visit www.duracell.com/smartpower.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
News

Report: PSE legislation proposal hits Jefferson County, Mo.

BY DSN STAFF

NEW YORK The ultimate impact in allowing local municipalities to regulate what’s prescription and what isn’t, will more than quadruple the price of nonprescription medicines, and not just decongestants. And that’s outrageous.

 

While the actual price increase may be hard to pin down, the fact that OTC medicine costs will go up across the nation isn’t too far a stretch. Allow these regulations to stand, and local politicians the nation over will feel emboldened to introduce legislation requiring a prescription for, say, aspirin, because one of their constituents, an ill-advised parent, fed their fevered baby an aspirin product despite the warning label. Or legislation that’d require a prescription for dextromethorphan, because another constituent never talked to his or her children about drug abuse and was shocked to find the phrase “not my child” failed to protect them.

 

 

And that’s not too far a stretch. Back in 2003, then-Illinois governor Rod Blagojevich signed into law the sales ban of ephedra, because that was the ingredient that allegedly caused the death of high school athlete 16-year-old Sean Riggins the fall before. And while ephedra soon after was pulled off the market by the Food and Drug Administration, that’s the only agency that should have been making the decision in the first place. The Illinois legislation was pushed through because of the heartbreaking death of a young boy. The FDA’s decision was made on account of thousands of adverse event reports associated with, in this case, ephedra. And Riggins was only one of those adverse event reports.

 

 

So the danger in allowing local regulators to craft legislation determining what’s sold with a prescription and what’s not would create a complex distribution system not only for PSE, but potentially for any OTC medicine that may be associated with an adverse event. It’s a potential distribution system that would create a de facto third class of drugs — MPOTCs (mixed prescription/over-the-counter drugs), where 43% of the nation’s counties have determined that aspirin is dangerous in the hands of parents who don’t bother to read the drug facts label, or 38% of the nation’s counties have determined that voluntary age restrictions on the sale of dextromethorphan coupled with marketing campaigns urging parents to talk to their children about drug abuse simply is not good enough.

 

Where would the line be drawn?

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
News

Hy-Vee CEO wins IGIA Retailer of the Year award

BY Alaric DeArment

DES MOINES, Iowa The CEO of supermarket chain Hy-Vee has won the Iowa Grocery Industry Association’s Retailer of the Year award, according to published reports.

The Waterloo Cedar Falls Courier reported that Hy-Vee chairman, CEO and president Ric Jurgens won the award at the IGIA’s Hall of Fame Dinner in West Des Moines, Iowa, Tuesday.

Jurgens began working for Hy-Vee as a college student in 1969. He became CEO of the company in 2003, when then-CEO Ron Pearson stepped down.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?