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Duracell partners with Toys for Tots for battery donations

BY Ryan Chavis

BETHEL, Conn. — Duracell on Friday announced that it will donate up to 1 million batteries to Toys for Tots as part of its Power a Smile program, marking the brand’s largest donation to the organization to date.

“As a father it’s a joy to see my children’s faces light up on Christmas morning as they unwrap their gifts,” said Jeff Jarrett, marketing director for Duracell. “It’s a memorable moment that shouldn’t be spoiled because the toy is missing batteries. Through Duracell Power a Smile, we want to ensure every parent and child, no matter their circumstance, can experience that joy.”

Ellen Degeneres joined Duracell and Toys for Tots at Van Nuys Airport in Los Angeles on Friday to help launch the program.

“I love what Toys for Tots does,” DeGeneres said. “But if you think about it, a toy without a battery on Christmas morning is so sad. It’s like the ocean without the waves … or rain without the rainbow … or a strawberry without the daiquiri. I’m thrilled to join Duracell and to help bring a little extra joy to kids this season.”

To trigger a battery donation to Toys for Tots, consumers can purchase an eligible Duracell Quantum or CopperTop batter pack at any major retailer. Duracell will donate one battery for each Duracell Quantum AA 12 or CopperTop AA 16-pack purchased until Dec. 27.

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Deloitte: More than half of consumers plan to shop on Black Friday

BY Marianne Wilson

NEW YORK – More than half of consumers plan to shop on Black Friday this year, although the number has decreased since last year. According to the Deloitte Pre-Thanksgiving Survey, 53% of 1,000 consumers polled will shop on Black Friday, compared to 63% in 2012.

Younger consumers are more likely to shop Black Friday, with 68% of weekend shoppers age 18-29 planning to shop that day and 44% of Black Friday shoppers in this age group planning to hit the stores between midnight and 5 a.m., compared to 30% of those 30 and older.

However, only 13% of consumers plan to shop in stores on Thanksgiving Day, down from 23% last year. Shoppers expect to spend an average of $286 during the holiday weekend. Other findings include:

  • 48% plan to shop online, and 48% plan to shop in-store (catalog accounts for 4%).
  • 19% plan to shop online on Thanksgiving Day – six percentage points higher than in the stores.
  • 44% plan to shop online on Black Friday.
  • 47% plan to shop online on Cyber Monday.
  • 80% of consumers say their spending has not been negatively impacted by last month’s government shutdown.
  • 63% say the U.S. economy is recovering (up from 48% at this time last year).
  • On average, shoppers surveyed have completed only 18% of their gift shopping to date.
  • Nearly half (47%) haven’t done any of their holiday gift shopping.
  • 23% say they’ll take advantage of early Black Friday deals online.
  • 48% say retailers offer comparable deals online and in-stores during the Thanksgiving weekend.
  • 59% plan to avoid shopping in the stores to avoid crowds – up from 49% in 2012
  • 40% say they don’t rely on Black Friday or Cyber Monday as much as they used to for holiday shopping.
  • 35% of consumers surveyed plan to research online before shopping in stores over the Black Friday weekend.
  • 26% of shoppers will check out products in the store before shopping over the holiday weekend.
  • More than half (52%) of consumers are expected to spend up to two hours researching Black Friday deals.

 

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Bi-Lo, Winn-Dixie launch hunger relief program

BY Michael Johnsen

JACKSONVILLE, Fla. — Both Bi-Lo and Winn-Dixie on Thursday launched its Holiday Hunger Relief Program to help eliminate hunger in local communities this holiday season. From now through Dec. 24, customers can help provide meals for families in need by donating at any store register when they purchase groceries.

“We want the holidays to be a time of joy and thankfulness for everyone we serve in our communities,” stated Mary Kellmanson, SVP marketing. “Our partnership with Feeding America offers a meaningful way for the community to come together and support our neighbors.”

Every dollar donated goes directly to local Feeding America food banks in the communities that each store serves. Winn-Dixie customers donated more than $120,000 during the grocer’s Summer Hunger Relief Backpack Program, helping fill backpacks with fresh, healthy foods for children in need. And Bi-Lo customers donated more than $235,000.

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