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Duracell introduces Quantum with battery donation to first responders

BY Sierra McCleary-Harris

BETHEL, Conn.  Duracell today announced the launch of Duracell Quantum this month, its most advanced alkaline battery and biggest innovation since CopperTop.

With its Hi-Density Core and proprietary PowerCheck power indicator, the distinctively red and copper Duracell Quantum has been engineered to deliver the performance consumers demand.

To celebrate the launch of Duracell Quantum, Duracell is donating one million Quantum batteries to first responders across North America. Duracell recognizes that the heroes who protect our families and communities need these batteries to power their critical devices. “Our top priority is delivering the very best in battery technology for consumers. We’re also keenly aware that first responders need and use batteries in devices that keep them safe in their work to protect our communities,” said Volker Kuhn, general manager for Duracell North America.

Duracell announced the million-battery donation today with award-winning entertainer, Tim McGraw, who hosts the new Quantum Heroes video series and joined today’s launch event in New York City with the FDNY and the FDNY Foundation. Supporting first responders hits close to home for McGraw, who was born and raised in Louisiana. Following Hurricane Katrina, he and his wife mobilized to help with recovery efforts by offering relief items to those affected by the storm.

 

 

 

 

 

 

 

Country music star Tim McGraw (center) hands off new Duracell Quantum batteries to the FDNY to kick off Duracell’s donation of one million of its most powerful batteries to first responders at an FDNY firehouse in New York on Thursday.

“As a touring musician, I’ve had the opportunity to meet a lot of first responders across our country, the brave guys and girls who show incredible bravery in the face of natural disasters and other emergency situations,” McGraw said. “I’m joining with Duracell Quantum to recognize the amazing work of these unassuming heroes. I was able to spend some time with the first responders from the Quantum Heroes video series, and I walked away truly inspired.”

The Quantum Heroes video series shares previously untold stories of bravery, heroism and sacrifice of first responders. The first video debuted today in New York City. “Quantum Heroes: FDNY Superstorm Sandy” features the tireless efforts of FDNY Firefighters from Engine Company 268 and Ladder Company 137 in Rockaway, Queens in the wake of the storm, which engulfed an entire neighborhood in flames.

The videos can be viewed on YouTube.com/Duracell. Consumers can also visit www.facebook/duracell and www.twitter.com/duracell to share personal first responder stories using #MyQuantumHero, which is supported by a new national TV spot.

 

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Goody introduces new Stylista hair accessories collection

BY Antoinette Alexander

ATLANTA — Hair accessories brand Goody has introduced its new Stylista collection, a trend-setting range that includes a variety of brush types and accessories to deliver chic design aesthetics and premium patterns. 
 


The brushes and new accessories are available in three patterns, including a playful, colorful swirl design, a bright and bold foliage pattern and a funky, edgy cheetah print. 
The new Goody Stylista collection includes:

  • Cushion brush (SRP: $5.99)
  • Vent brush (SRP: $5.99)
  • Styler brush (SRP: $5.99)
  • Printed bobby pins 50 ct (SRP: $5.99)
  • Printed tie backs 5ct (SRP: $5.99)
  • Mixed weave elastics 40ct (SRP: $5.99)
  • Purse brush (SRP: $4.99)
  • Paddle brush (SRP: $6.49)
  • Round V-bristle (SRP: $5.99)


Availability:

  • The cushion, vent and styler brushes are available in the foliage and swirl patterns at Target.
  • The cushion and styler brushes are available in the foliage, swirl and cheetah patterns at Walmart.
  • The styler brush is available in the foliage, swirl and cheetah patterns at Walmart through summer 2013.
  • The paddle brush will be available at Walmart in fall of 2013.
  • The printed bobby pins 50-count, printed tie backs 5-count, and mixed weave elastics 40-count are exclusive to Target through Sept. 23.

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Richmond, Va., smokers get support from ‘Quitter in You’ smoking-cessation campaign

BY Jason Owen

RICHMOND, Va. — The American Lung Association in Virginia and Anthem Blue Cross Blue Shield are supporting smokers in Richmond, Va., in their efforts to quit for good through the “Quitter in You” smoking-cessation campaign, the companies announced Friday. Anthem Blue Cross Blue Shield awarded the American Lung Association in Virginia $72,000 as part of a total $1.5 million donation to the American Lung Association by Anthem’s parent company in support of the program.

An ALA survey revealed that many smokers are unsuccessful on their first attempt to quit smoking. The "Quitter in You" campaign aims to empower people trying to quit smoking by acknowledging that past quit attempts are not failures, but are normal and necessary steps along the way to quitting for good. A survey from the American Lung Association found that 6-out-of-10 former smokers were not able to successfully quit on their first try and required multiple attempts to quit smoking for good.

“We want smokers to think about their past quit attempts as practice for the time that they will quit for good. Anyone can quit smoking and the American Lung Association has a number of resources available to help people quit,” said Dennis Alexander, regional executive director of the American Lung Association in Virginia.

"Quitting smoking is one of the most powerful changes a person can make for their health, but it’s not easy. Studies show it typically takes several attempts before most smokers quit for good, so it’s important that a person not give up," said Jay Schukman, M.D., Anthem’s chief medical director. "The American Lung Association’s ‘Quitter in You’ smoking cessation initiative helps educate and empower people trying to quit smoking, bringing them one step closer to success."

More than 1.5 million people in Virginia, 20.8% of the state population, smoke according to 2011 data. The “Quitter in You” campaign aims to change the way people think about past quit attempts and motivate them to try again. A quit attempt is defined as not smoking for at least one day with the intent of not starting again.

The “Quitter in You” campaign features a web site at QuitterInYou.org, radio and Out-of-Home public service announcements, and a wealth of personalized tools and support from the American Lung Association’s Freedom From Smoking Lung Helpline (1-800-LUNG-USA), Freedom From Smoking Online and Freedom From Smoking in-person clinic. The campaign is focused in 14 target markets, including Richmond, Va.

The “Quitter in You” campaign also is reaching Spanish-speaking communities with a Spanish-language website (Elganadorenti.org), radio public service announcements, Freedom From Smoking cessation resources, as well counseling and one-on-one support from Spanish-speaking registered nurses, respiratory therapists and trained smoking-cessation counselors through the Lung Helpline (1-800-LUNG-USA).


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