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Duracell brings Smart Power Lab to NYC

BY Allison Cerra

BETHEL, Conn. — Duracell brought to New York its mobile Smart Power Lab tour, which gives New Yorkers and tourists the opportunity to recharge their mobile electronic devices and participate in powering the New Year’s Eve numerals.

The tour’s continued tradition allows people to participate in the New Year’s Eve celebration in Times Square by donating their power to help light the 2011 numerals — powered by Duracell batteries — that illuminate when the New Year’s Eve ball drops at midnight. This is achieved through a push of the pedal on one of Duracell’s Power Rovers, human energy is captured, converted into usable power and stored in the Duracell batteries.

In addition to helping light up the New Year, visitors can recharge their mobile electronic devices — including cell phones, smart phones, BlackBerrys, digital cameras, iPods, MP3 players, portable gaming devices and more — at Duracell charging stations available on the Duracell mobile Smart Power Lab.

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New marketing executive named at Schnuck’s

BY Alaric DeArment

ST. LOUIS — Supermarket chain Schnuck Markets has appointed a new VP marketing, the company said Thursday.

Robert Howard previously worked for such companies as Kellogg, Kraft, Chiquita Brands, Luxottica Retail, Tyson Foods and Perfetti Van Melle.

At Schnuck’s, Howard will be in charge of advertising, marketing services, consumer research, food education and private brand development. He will report to president and COO Todd Schnuck.

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Geoffrey Covert named SVP retail operations at Kroger

BY Allison Cerra

CINCINNATI — Just two weeks after announcing the exit of its SVP retail operations, Kroger announced a replacement on Friday.

Geoffrey Covert, a seasoned Kroger executive, will become SVP retail operations, effective Jan. 1. He will be responsible for leading the company’s programs and processes focused on operating efficiency, store productivity and associate and customer safety, Kroger said. Prior to this position, Covert served as president of the company’s Cincinnati/Dayton division for the past six years.

The announcement came after the company confirmed the retirement of Paul Scutt, a 45-year Kroger veteran.

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