CENTER STORE

Dulce de Leche Cheerios debuts on store shelves

BY Allison Cerra

MINNEAPOLIS — Cheerios is sweetening up the cereal aisle with its latest flavor.

New Dulce de Leche Cheerios combines the nutrition of Cheerios and a caramel flavor, parent company General Mills said.

“We are really excited about our new flavor as it combines a hint of the delicious caramel flavor rooted in Latin American culture to the already great-tasting, wholesome Cheerios we all know and love,” said Jim Wilson for General Mills. “And the best part of our new breakfast treat is that Dulce de Leche Cheerios provides a healthy start to your day like any of our other Cheerios varieties.”

Dulce de Leche Cheerios cereal is now available in grocers’ cereal aisles nationwide for a suggested retail price of $3.99.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

Mojo Ventures gets name change

BY Allison Cerra

NEW YORK — Mojo Ventures has changed its name to better reflect its position as a producer and distributor of natural and organic beverages.

The company said its name change to Mojo Organics is effective immediately, adding that all future business activity will be undertaken with the new name.

"Our new company name reflects Mojo’s position in the organic beverage industry and our dedication to meeting the growing demand for natural and organic products in the consumer marketplace," Mojo Organics Glenn Simpson CEO. "Mojo will continue to focus on the development of our dispensing cap technology and Pinch low-calorie, natural and organic sweetener, as well as other marketing and branding opportunities."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

SpecialK.com offers weight-loss plans for women

BY Allison Cerra

BATTLE CREEK, Mich. — In line with National Weigh-in Day on Jan. 2, Special K announced it is offering tracking tools, peer inspiration and motivation on its website, SpecialK.com, to help women achieve their weight-loss goals in 2012.

How it works: Users can customize their weight-loss plans with their lifestyles by selecting their meal plan and activity level. Afterwards, users then are given a personalized Special K plan that is unique to their needs and goals. Women easily can track their progress online via their mobile device, Special K said.

According to a recent Special K survey, 75% of women said they aim to gain confidence by managing their weight in the New Year, while more than 63% of women find that personalized meal plans or tracking tools make weight-loss programs easier to follow. In addition, 64% find a lack of support the reason for getting off track from a weight-loss plan.

"As 2012 rings in, we all know people all over the world will be making New Year’s resolutions to lose weight," says Yuvraj Arora, Kellogg senior director of Special K. "We hope that we can use this resolution moment to help women focus on the positive gains and feelings of accomplishment they foresee in the New Year."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?