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Duck brand creates first-ever scented duct tape

BY Antoinette Alexander

AVON, Ohio — Scented Duct Tape? Yep, the Duck brand has introduced the first-ever scented duct tape, called Duck Tape Scents.

Duck Tape Scents are available in six colors and fragrances:

  • Cupcake: a bright fuchsia Duck Tape mixed with the sweet whiff of fluffy, pink frosting;
  • Lemon: a happy yellow Duck Tape with the smell of fresh-cut sugared lemons;
  • Orange Cream: a orange Duck Tape reminiscent of childhood summers, with orange that has been swirled with a vanilla twist;
  • Mint: a green color melted with a hint of smooth mint;
  • Grape: a deep purple hue blended with the fruity scent of bunches of grapes; and
  • Bubble Gum: a pastel pink bursting with the sweet pop of bubble gum.

"Our fans continue to challenge us to come up with fresh, new ideas in the world of Duck Tape … and we listen,” said Ami DeWille, corporate trend and senior category manager, Duck Tape, at ShurTech Brands, the company that markets the Duck brand. “Duck Tape Scents are not meant to fragrance your space or help with odors, but rather they are all about engaging your senses as you create with Duck Tape. Duck Tape Scents are our latest innovation, joining our recent introductions of easy-to-use formats like Duck Tape Sheets and Ducklings mini rolls. We strive to make crafting and creating with Duck Tape both fun and approachable — and now, you can give your projects a new ‘scents’ of pride.”

Duck Tape Scents are available in 8-yd. rolls, including five new solid colors. Duck Tape Scents retail for $5 per roll.

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Shoppers Drug Mart opens fourth enhanced beautyBOUTIQUE

BY Antoinette Alexander

CALGARY — Canadian pharmacy retailer Shoppers Drug Mart has unveiled its enhanced beautyBOUTIQUE at Chinook Centre, marking the company’s fourth location.

Housing 21 prestige brands, the 5,000 sq.-ft. beautyBOUTIQUE features new fixtures, digital signage, enhanced fragrance and derm areas.

"Our goal was to design a unique and inspiring experience leveraging our customer insights in beauty while also integrating emerging customer trends," said Domenic Pilla, president and CEO, Shoppers Drug Mart. "Shoppers Drug Mart has always pushed the envelope when it comes to the beauty category and as a result we have become the market leader in mass and prestige cosmetics, fragrances and skin care products and the beauty destination of choice for Canadian women."

A gift box and the idea of unraveling a ribbon to reveal the present inspired the design. The ribbon concept can be seen in the elements of the store design including the digital signage wrapped around the boutique and the finishing elements extending over the fixtures to the ceiling.  

In addition to a newly designed beautyBOUTIQUE, the renovated store at Chinook Centre will continue to offer a wide assortment of health, beauty and convenience essentials including the full service pharmacy and a Canada Post outlet.

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Loblaw expands Guiding Stars program to Western Canadians

BY Antoinette Alexander

CALGARY — Real Canadian Superstore locations in Western Canada now offer a faster, easier way to make nutritious food choices when shopping for groceries, as Loblaw Cos. has expanded its Guiding Stars program in British Columbia and Alberta, the company has announced.

Guiding Stars is a nutrition navigation program providing at-a-glance nutritional ratings for foods found throughout the store. The program is designed to complement existing on-the-package nutritional tables and labels, and National Nutrition Guidelines. The program scores food on a three-star scale based on nutrient density using an objective scientific algorithm grounded in current dietary guidelines and the recommendations of national regulatory and health organizations.

The Guiding Stars program scores products on a credit and debit system where foods acquire stars for containing more vitamins, minerals, dietary fiber, whole grains and omega-3 fats, and are debited for containing saturated fat, trans fat, added sodium, or added sugars. Products can earn up to three stars, with ratings displayed clearly on store shelves. Foods with fewer than five calories per serving are not rated. If a food has been rated and does not meet ranking criteria it will display no stars.

In 2012, Loblaw became the first Canadian grocery retailer to launch Guiding Stars, rolling out the program at Loblaw stores in Ontario.

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