Duane Reade’s new flagship is glimpse of drug store of the future
NEW YORK — Duane Reade unveiled on Tuesday its new flagship store at the iconic 40 Wall St. — an impressive co-branded location that undoubtedly represents a milestone as it brings together under one roof the best ideas of Duane Reade and Walgreens and leverages innovative technology throughout to enhance the shopping experience.
"We are taking the best of Walgreens and the best of Duane Reade and bringing them together, and this store really exemplifies that," Joe Magnacca, president of Duane Reade and president of daily living products and solutions for Walgreens, told Drug Store News. "And it takes a lot of innovation that we have been working on at Duane Reade and gives it a real chance. This becomes an incubator for new ideas and new concepts — and whatever works here we have a chance to apply that to other locations both in Duane Reade and Walgreens."
During an exclusive store tour Tuesday with Magnacca, editors of Drug Store News had a chance to see such innovations firsthand. This Duane Reade location is like no other, and there’s certainly a lot to see in this 22,000-sq.-ft. store with shopping-enhancing technology sprinkled throughout — from the Virtual Assistant who greets shoppers at the door to the Coca-Cola machine that dispenses 130 varieties of Coca-Cola fountain drinks to the virtual makeover tool in beauty.
Some of the key highlights of the store include:
"Powered by Walgreens Pharmacy Network." This co-branded store marks the first time that Duane Reade has introduced to its consumers the "Powered by Walgreens Pharmacy Network" concept, which links the system to the Walgreens pharmacy system;
A fresh foods department that includes a sushi station with a chef and full menu and a Juice Market with fresh-made smoothies. One of the factors that makes Duane Reade’s fresh department unique is the fact that it is in New York and has access to local, well-known vendors, such as Zabar’s;
An expanded Look Boutique with several European beauty brands that are newcomers to Duane Reade, and an automatic fragrance sampler so shoppers can try more than 40 different scents on their wrist;
A nail salon that will feature manicures, gels and the latest nail color shades from OPI and Essie; and
A hair salon by Phyto Universe offering such services as hair/scalp analysis, blowouts and styling.
Hairstyling products shaping up in sales
CHICAGO — Whether it’s soft, sexy waves, an elegant updo or frizz-free straight locks, hair is a woman’s greatest accessory, and many of the hottest looks are hard to achieve without the help of styling aids.
According to data provided by SymphonyIRI Group, a Chicago-based market research firm, sales of hairspray totaled $416.5 million, up 0.52%, at food, drug and mass (excluding Walmart) for the 52 weeks ended May 15. Sales of hairstyling gel and mousse rose 1.78% to $636.2 million during that same period.
Several hair care brands are looking to further expand the category, such as Not Your Mother’s. Not Your Mother’s hairstyling products launched in 2010 in a few hundred Walmart stores as a test. The launch was a hit, and the brand has now expanded to more than 1,500 stores.
In March 2011, Ulta brought the line to all of its stores, and several regional retailers also came on board. Now in third quarter 2011, several major drug store and grocery chains will carry Not Your Mother’s.
In addition, the iconic green-apple-scented Salon Selectives hair care brand is back on store shelves and gaining momentum. The brand is now launching a full line of styling aids, hairspray, brushes and even body wash.
Out with the old: Beauty brands get modern makeover
BALTIMORE — In an effort to reach a new generation of women, several iconic beauty brands are being re-energized and revamped for today’s modern beauty maven.
One such brand is Calgon, which is managed by Ilex Consumer Products Group and known for its “Take Me Away” slogan. Calgon has unveiled two new collections — Ageless Bath and Sensual Collection — that hit shelves in June.
The Sensual Collection includes Sexy Fragrance Mists, Shimmering Moisture Mists, Silkening Double Mist and Swirl Luminous Body Cream. All of the products are available in three fragrances: Flirty Tease, Femme Inferno and Angelic Kiss. Each fragrance is designed to tailor to the different sensual moods and emotions of women.
The Ageless Bath Collection is an anti-aging bath line that includes bath pearls, 2-in-1 bath and body scrub, and milk bath with serum beads.
After more than 50 years as a well-known bath and body brand, Vitabath is now poised to reach a new generation of women with 17 new sulfate- and paraben-free body washes in fresh, playful fragrances. The brand’s revival began with the rollout of Lime Citron Basil, exclusive to Costco, in June, followed by the release of the 16-scent Vitabath Fragrance Collection in July.
Meanwhile, to help those consumers suffering from eczema and atopic dermatitis, Galderma Laboratories’ well-known Cetaphil brand released in the second half of 2010 its new Cetaphil Restoraderm line. The sub-brand is comprised of a skin-restoring body wash and a skin-restoring moisturizer.