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Duane Reade puts ‘city that never sleeps’ to bed with new Dream Water

BY Allison Cerra

NEW YORK Sarpes Beverages announced the New York City launch of Dream Water and the Dream Water shot through a retail partnership with drug store chain Duane Reade. Dream Water products are available at Duane Reade locations throughout New York City and the five boroughs.

The chain will carry the Dream Water shot size (2.5 oz.), a zero-calorie drink featuring the crisp, light flavors of Lullaby Lemon with hints of tea and Snoozeberry, a combination of blueberry and pomegranate. They retail for $2.99 per shot. In January the stores will also carry the 8-oz. Dream Water bottle, featuring the flavors Lullaby Lemon with hints of tea and I dream of Kiwi…and Plum. The 8 oz. size retails for $2.49 per bottle. To celebrate the launch, Duane Reade will offer one free Dream Water shot (2.5 oz.) with the purchase of any of Duane Reade’s private-label DeLish food products. The promotion, titled “This Holiday season, Have a Good Night’s Sleep on Us,” runs from Dec. 5 through Dec. 11.

Dream Water beverages do not contain preservatives and feature such ingredients as GABA (gamma-aminobutyric acid) and melatonin to help induce sleep.

“Duane Reade prides itself on supporting the launch of innovative products that clearly fulfill the needs of our customers,” said Joe Magnacca, SVP and chief merchandising officer at Duane Reade. “Dream Water is just such a product and we welcome them to our stores, just in time for the busy and hectic holiday season when New Yorkers arguably need a good night’s sleep more than any other time of year.”

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Coca-Cola Mini kicks up its heels with Radio City Rockettes

BY Allison Cerra

NEW YORK Coca-Cola welcomed its new 90-calorie Coca-Cola Mini can to New York City just in time for the holidays, by inviting local families to a “mini” dance lesson with the famous Radio City Christmas Spectacular cast and the Rockettes.

More than thirty local families learned first-hand from the Radio City Rockettes how to do a 90-second, “mini” dance kick-off routine on the Radio City Music Hall stage. The lesson featured families practicing signature moves that have been part of the annual show and the holiday tradition for more than 75 years.

Said Caren Pasquale Seckler, assistant VP Coca-Cola brand and trademark strategy, Coca-Cola North America. “Christmas Spectacular and Coca-Cola are part of the American holiday tradition. Families getting together and having fun through movement and dancing with the world-famous Rockettes is a perfect way to introduce the joy and uplift associated with our newest family member, the Coca-Cola Mini.”

A great option for quenching smaller thirsts this holiday season, the 7.5 ounce, Coca-Cola Mini can arrives on store shelves in New York and Washington, D.C. next week. It will be available nationwide by April 2010.

The Coca-Cola Mini can carries the distinct Coca-Cola contour-shaped bottle image in white on a red background. The 90-calorie count is displayed in an eye-catching bubble located on the front of the can. The Coca-Cola Mini can will be sold in 8-packs and will start appearing in major grocery stores across the country in the coming months.

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Whole Foods launches exclusive soft drink

BY Allison Cerra

AUSTIN, Texas Whole Foods Market is rolling out an exclusive, all-natural drink in its U.S. stores, according to reports.

Cascal, which has been designed in France, will be available in three blends: crisp white, light red and fine dry.

“We are excited to be offering Cascal exclusively in our stores,” said Jim Spiers, global VP purchasing for Whole Foods Market. “Cascal is the first non-alcoholic beverage to bridge the gap between fine wines and soft drinks. It meets all our high quality standards and is a perfect complement to the upcoming holiday meal and party season.”

KelloggsDRSNhttp://www.centerstoregrowth.com

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