BEAUTY CARE

Duane Reade expands in-store skin care boutiques

BY Antoinette Alexander

NEW YORK Manhattan-based pharmacy retailer Duane Reade has been quietly expanding and enhancing its in-store skin care boutiques and as of early next year expects to have about 35 centers in operation.

Introduced in 2004 in four store locations, the prestige brand-bearing boutiques, formerly named Skin Fitness Centres, are Euro-style centers staffed by beauty advisors. The centers sell higher-end skin care brands Vichy Laboratories from L’Oreal, Avene from Pierre Fabre, Lierac Paris brand and La Roche-Posay.

“We are looking for above average volume stores that have high indexes in beauty,” said Julie Adams, divisional manager for skin care at Duane Reade. Adams said the company expects to have 19 centers in operation by year-end, and early next year plans to open another 16 locations.

To better reflect Duane Reade’s mission to be a health and wellness destination, the centers have been renamed and are now called Skin Wellness Centers.

Duane Reade, which is in the midst of revamping its stores as part of its turnaround plan, has also situated the beauty advisor desk and skin analysis equipment to be in-line with the wall, facing outward so beauty shoppers can see the screen. Previously, the desk was located in the middle of the center. Also, to make the most of its retail space, the size of the centers has largely been trimmed down to four bays from six bays. There’s also a tester bar so beauty shoppers can try before they buy.

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Dove to allow Oscar viewers to pick winner in TV ad competition

BY Antoinette Alexander

GREENWICH, Conn. Unilever’s Dove brand has announced that America will choose the next Dove real women ad.

Last year Dove debuted its first real woman-created ad, made by 22-year-old Lindsay Miller of Sherman Oaks, Calif., during a commercial break in the Academy Awards telecast. The inaugural contest helped Miller jumpstart her career and land a job working at a Hollywood production company.

This year, Dove wants real women to submit ad entries sharing how real women shower themselves in luxury every day. The brand is looking for an ad that best captures the essence of the new products—Dove Supreme Cream Oil Body Wash—and the brand’s philosophy.

This year, Dove wants real women to submit ad entries sharing how real women shower themselves in luxury every day. The brand is looking for an ad that best captures the essence of the new products—Dove Supreme Cream Oil Body Wash—and the brand’s philosophy.

Five semi-finalists will be chosen to participate in an all-expenses paid trip to Los Angeles, plus tickets to an Oscar telecast viewing party. Then, two final ads will air during a commercial break in The Oscars on Feb. 24, 2008. Viewers can vote by text or online at www.Oscar.com to choose their favorite ad. The winner will be revealed live in another commercial break during The Oscars.

Dove will be accepting entries through Jan. 9, 2008. Visit www.dovecreamoil.com for details.

Dove Supreme Cream Oil Body Washes will be available at retail beginning in January.

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Study on hair color identifies stained skin as an issue

BY Antoinette Alexander

CINCINNATI Ingenuity Products, which makes +Repelle Hair Color Stain Shield, recently conduct a study that found that, according to many women, hair color stain skin is one of the worst aspects of hair color.

“The objective of the research is to better understand women’s experiences with hair color,” stated Jeff Goldstein, founder and owner of Ingenuity Products. “As a company striving to provide the best products for women who color their hair, it is of great importance to identify both the positive benefits of hair color products, as well as any challenges.”

According to the survey, more than half (51 percent) cited “hair color can stain skin” as one of the major downfalls of hair color. Although most (94 percent) women try to avoid or minimize getting hair color on their skin, 44 percent reported experiencing skin stains every time or every few times they colored. As many women have discovered, scrubbing to remove the stain is difficult and can irritate the skin.

Despite the challenges, there remain many positives about hair color. For example, many women (77 percent) color their hair to cover gray, and 47 percent of women say they do it to feel younger. According to the survey, 76 percent of women agree that they feel younger when they color their hair.

And now that the holiday season is here, it is a perfect time to update their look with color. In fact, 94 percent of respondents say they color their hair for the Christmas/Hanukkah/Kwanza season, 60 percent color their hair for Thanksgiving and 44 percent for Easter/Passover. Another popular time of year for hair color: birthdays (64 percent).

+Repelle Hair Color Stain Shield retails for $4.99 and is sold at Walgreens, Rite Aid, Kerr Drug, Drugstore.com, Amazon.com and several other retailers.

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