Duane Reade chips in to health trend with DR Delish snack line
Duane Reade has joined the ranks of retailers beefing up their private-label consumables lines. The New York-based chain recently unveiled its DR Delish food-and-beverage brand with 25 new products. With the new introduction, the chain will phase out the Fifth Avenue brand it previously used for its private-label consumer packaged goods.
The launch includes four cookie varieties, six varieties of juices and four teas in gallon containers, Trail Mix Crunch and a selection of sweet and savory snacks.
The chain is aggressively marketing its brand’s point of difference. In-store signage will compare Delish products with leading national brands, and the chain’s circulars and Web site will feature the brand.
In developing the line, the chain has tuned in to what consumers want. The Delish launch contains all-natural, gluten-free and 100% vegan trail mixes, vitamin-enhanced teas without artificial colors or flavors, 100% juices, soy snacks without trans fats and baked potato crisps with zero cholesterol.
“We found that our loyal customer base wants tasty, quality food products, so we developed a brand that not only satisfies those wants, but does so in an exciting way that reflects the unique desires of New Yorkers,” said Joe Magnacca, Duane Reade’s chief merchandising officer. Magnacca said the chain expects to expand the brand to 100 products for the holidays.
Introductory pricing is sharp, at $1.99 for a 12-oz. package of cookies and gallon teas for $2.99. Pricing is likely to increase, but the line will continue to have a value focus.
Crystal Light rolls out new eco-friendly packaging
TARRYTOWN, N.Y. Crystal Light has unveiled a new, more environmentally and user-friendly look.
The new Crystal Light packaging features easy-to-open packets, a new 1-qt. packet size in the 8-qt. canister that helps people prepare the amount they want and a clear window on the front of the canister that shows when packets are running low. On a finished case goods basis, the new design will use 250 tons less packaging each year.
“Women look to Crystal Light to add some excitement to their water every day,” said Roxanne Bernstein, director of powdered beverages. “Our new packaging also reflects our consumers’ vibrancy and her desire to align herself with more environmentally friendly brands.”
The new Crystal Light is available nationwide at $3.29 SRP for the 8-qt. size and $4.59 for the 10- or 12-qt. size. More information on the entire line of products is available at www.CrystalLight.com.
Snyder’s of Hanover looking to acquire Utz
HANOVER, Pa. Snyder’s of Hanover, which produces pretzels under it Snyder’s of Hanover brand and owns Krunchers! Kettle Chips, O-KE-DOKE popcorn and Jays Potato Chips, is looking to expand its portfolio by acquiring Utz Quality Foods.
Terms of the deal were not disclosed. The acquisition is subject to review and clearance by the Federal Trade Commission and the parties expect to close the deal as soon as possible following FTC clearance.
Utz Quality Foods is known for its line of potato chips and also produces a natural line of potato chips, pretzels, tortilla chips, multi-grain sunflower chips, cheese curls and popcorn. It produces its snack foods in its four Hanover-based manufacturing facilities and employs more than 2,200 workers. Its brands are distributed primarily throughout the East Coast.
Snyder’s of Hanover has stated that it plans to continue to operate the four Utz plants, plus the Snyder’s of Hanover plant, and no job losses are expected.
In addition, Mike Rice, Utz chairman and CEO, will serve as a director on the Snyder’s of Hanover board.