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Duane Reade to blast allergy coupons on high-index days through Poncho app

BY Michael Johnsen

NEW YORK — Walgreens’ Duane Reade stores will be promoting its allergy remedies on days with high allergy indexes through Poncho, a text- and email-based weather app, according to a story published by Mashable on Tuesday. 

The offering will be Poncho’s first step into monetizing its service, according to the report. 

The promotion, which was negotiated by OMD Ignition Factory according to the report, will run through June 7.

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Suave Professionals announces Glam4Good partnership

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. — Unilever’s Suave Professionals is partnering with Glam4Good to provide makeovers for women and bring a touch of glam to women everywhere.

All women can receive samples to try for themselves and have the opportunity to gift them to others at Suave.com.

Glam4Good is a fashion movement, community and organization that ignites positive social change through style. Style and beauty expert Mary Alice Stephenson spearheads the movement. Glam4Good can be found on The Huffington Post.

Maria Menounos, host of “Extra,” star of “Chasing Maria Menounos” and author, joins the mission. Together, Suave, Glam4Good and Menounos are infusing goodness across the country, granting hair makeovers to women and, with a simple click, to everyone with a free sample of new Natural Infusion products.

Menounos kicked off the goodness in New York, where Suave Professionals stylists offered free hair makeovers and samples of the new Suave Professionals Natural Infusion products to women at Broadway Plaza in Times Square. The range offers three hair care collections that are free of parabens or dyes:

  • The new Suave Professionals Natural Infusion Anti-Breakage and Strengthening products with Awapuhi Ginger;
  • The new Suave Professionals Natural Infusion Moisturizing products with Macadamia Oil; and
  • The new Suave Professionals Natural Infusion All Day Body products with Seaweed.

Suave.com is the digital destination for information about the new Natural Infusion collection. Visitors can watch exclusive footage of the hair transformations granted by Glam4Good, and register to get — and give — a free Natural Infusion sample. Consumers can also enter for a chance to win full-size products by snapping a selfie of their own glam moment and posting it on Twitter or Instagram using #TouchofGlam. Styling tips and tricks for the new collection will also be available on Suave.com, and additional hair trends and product information can be found on the Suave Beauty Facebook Page or @SuaveBeauty on Twitter.

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GNC launches line of personalized supplements

BY Michael Johnsen

PITTSBURGH — GNC Holdings on Wednesday announced the introduction of a new line of supplement superchargers called the GNC Accelerator Series. Scientifically formulated by GNC experts to provide patrons with research-based performance power for all sports, training and fitness activities, GNC Accelerator Series products make it easy to personalize supplementation and benefits by adding precise doses of leucine, glutamine and creatine to any powdered supplement in a workout enthusiast’s current regimen.

“The GNC Accelerator Series is nothing less than a completely new approach to achieving your personal goals by customizing your supplement regimen,” said Tom Dowd, EVP, chief merchandising officer and general manager for GNC. “Designed for individuals who want that extra edge and want every advantage possible to help them achieve their fitness goals, GNC Accelerator Series products are a cost effective way to easily supercharge your supplement regimen.”

Each GNC Accelerator Series product provides micro-peptide amino acid complexes for optimal absorption and nutrient delivery and antioxidants to accelerate recovery and protect against muscle cell damage from intense training.

"The GNC Accelerator Series demonstrates why serious athletes and fitness enthusiasts turn to GNC for research-based performance products,” Dowd said. “Now, as a bonus, you can access research-based stacking charts on our website that provide you with expert-recommended product combinations.”

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