DSNTV: WAG’s Shannon Curtin talks innovation, co-creation
“If your brand was delisted tomorrow, would anybody care?”
That’s the cold, hard question retailers and manufacturers need to confront. That was a key message Shannon Curtin, Walgreens group VP beauty, personal care and seasonal, had for attendees of a special one-day summit co-hosted by The Drug Store News Group and the Mack Elevation Forum in August. “Care equals long-term revenue potential. When there is no care, brands simply do not exist,” she said.
Curtin, part of a high-charged lineup of top thought leaders in merchandising, marketing and brand building that headlined the event, “Seven Ideas to Create the Future,” discussed the art of “Co-creation Innovation,” the key obstacles that stand in the way of true collaboration between manufacturer and retailer partners and the critical rules of engagement to drive mutual success. Her presentation was recorded on DSNTV and is part of the DSN Executive Viewpoints video series.
Curtin talked about the rules of co-creation and brands that are seizing on the power of co-creation, citing examples in the social media space as well as actual companies that Walgreens has partnered with to co-develop successful programs and help transform the way the retailer looks at its customers and its business.
All-star retail lineup on tap for DSN Industry Issues conference
You could call it a who’s who of the industry.
With a record-breaking crowd expected on hand, The Drug Store News Group has assembled an all-star lineup of some of the leading retail merchants and marketers in the industry for its 15th annual Industry Issues conference next month. All that and brand-building genius and TV celebrity Daymond John of ABC’s “Shark Tank” will deliver the exclusive lunchtime keynote.
Scheduled for Tuesday, Dec. 3 in New York at the historic New York Athletic Club, the full-day event of thought leadership and prime networking opportunities will include three exclusive panel discussions:
• Industry Issues Summit: Moderated by Dan Mack, EVP strategic business development for the Swanson Group and managing director of the Mack Elevation Forum, the lineup of retailers includes:
– Judy Sansone, CVS Caremark;
– Jason Reiser, Family Dollar;
– Mary Kelly, Rexall;
– Bill Bergin, Rite Aid;
– Jill Turner-Mitchael, Sam’s Club;
– Doug Stukenborg, Target;
– Robert Tompkins, Walgreens; and
– Carmen Bauza, Walmart;
• Health, Wellness and Technology Summit: Moderated by McKesson SVP corporate strategy and development Chris Dimos, panelists include:
– Will Abbott, CVS Caremark;
– Craig Norman, H-E-B;
– Robert Thompson, Rite Aid;
– Jeff Brown, Walmart; and
– John Fegan, Winn Dixie; and
• Diabetes and Chronic Care Roundtable: Moderated by Hamacher Resource Group VP Dave Wendland, panelists include:
– Raymond McCall, Ahold USA;
– AJ Caffenztis, Family Pharmacy / Amerisource Bergen;
– Mike Mastromonica, Costco;
– Leon Nevers, H-E-B;
– Chuck Wilson, Health Mart / McKesson;
– Debbie Hiller, Kerr Drug;
– Tim Weippert, Thrifty White; and
– Mike Wolf, Walgreens.
John, the “Shark Tank” judge, will seize on his experiences as a young entrepreneur, industry pioneer and highly regarded marketing whiz to discuss the art of brand building, promotion and what it takes to break through in today’s marketplace. John got his start as the founder of the apparel company FUBU (For Us By Us), which he started in 1992 with a $100,000 mortgage on his Queens, N.Y., home, and at its height, reached worldwide sales of more than $350 million.
Space is limited, and seats were going fast at press time. To register or learn more, visit DSNIndustryIssues.com.
Condition management drives purchasing in store aisles among diabetics
According to an October 2013 poll of more than 500 AccentHealth viewers with diabetes or a family history of diabetes, regular visits to the doctor, keeping a strict fitness routine and dieting are perceived to be the most important elements in managing and preventing diabetes. Interestingly, visiting the doctor is the most adhered-to step to living a healthy life among respondents (78%).
Among diabetes sufferers and those with a diabetic in their household, the critical role of the physician in condition management is most visible:
• 8-in-10 indicate their doctor is very or somewhat involved in their/their household member’s diabetes management; and
• Half report their doctor is their primary source for condition info — 43% more than those using the second-most common source, health-related websites.
Focus on diabetes prevention and treatment is also evidenced in the grocery and drug store aisles where product selection is driven by condition awareness:
• 9-in-10 diabetics/diabetes household members purchase products to manage their diabetes/sugar levels; and
• 7-in-10 look for specific food product labels when shopping, most notably sugar-free/ low-sugar foods (71%), low-carb foods (49%) and vitamins/supplements (49%).
Among sufferers and those with a diabetic in the household, 80% look for new ways to manage their diabetes. Similarly, 71% report they would be interested in weight-loss programs geared toward their condition, with 50% of current dieters indicating their weight-loss program/diet was recommended by their physician.