BEAUTY CARE

DSNTV Special Edition: CVS Health’s leadership team shares insights on big changes in the aisles

BY Antoinette Alexander

NEW YORK — On the heels of its decision more than a year ago to pull the plug on tobacco products and rebrand the company as CVS Health, executives are working to give its stores a health and beauty makeover. Rolling out this year to roughly 500 locations across the country, the new store format reflects the company’s broader commitment to health care and aims to deliver on what customers have come to expect from its pharmacy locations ― a stronger presentation in core OTC and beauty. For a first-hand look, DSNTV recently met with CVS Health’s store leadership team ― including Helena Foulkes, EVP of CVS Health and president of CVS/pharmacy; Judy Sansone, SVP front store business; Alex Perez-Tenessa, VP beauty and personal care; and Cia Tucci, VP store brands ― in New York City to walk through one of the new stores and learn more about the big changes unfolding in the aisles.

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PDC Brands acquires Cantu, Bodycology

BY Antoinette Alexander

STAMFORD, Conn. — Beauty and personal care company, PDC Brands, has acquired multicultural hair care brand Cantu and bath brand Bodycology from Advanced Beauty, adding two more trademarks to its portfolio of consumer goods brands.

Founded in the early 80s, PDC Brands stated that it has doubled its sales and profits since joining forces with Boston based private-equity firm, Yellow Wood Partners, in late 2012.  

PDC Brands is a purveyor of beauty, personal care and wellness brands with a focus on mass-market retail. Its portfolio includes fragrance brands Body Fantasies and BOD Man. In addition, the company’s core brands include the bath care brands Dr Teal’s and Calgon.
 
PDC Brands’ annual global retail sales are estimated at $400 million.  
 
 

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Derma e unveils new Purifying skin care line

BY Antoinette Alexander

SIMI VALLEY, Calif. — Skin care brand derma e has expanded its portfolio with the new Purifying skin care line.

“The derma e Purifying line is the perfect fit for the Wanderlust Festival, where the community is celebrating yoga activities, ethically-sourced products and holistic living,” stated Jennifer Norman, VP of marketing for derma e. “Not only is Purifying the perfect deep detox solution for those who embrace an active or outdoor lifestyle, it’s made with powerful minerals, natural toxin fighters and earth-friendly packaging, promoting healthier skin, a healthier environment and a healthier world.”

The new Purifying skin care regimen will debut at the upcoming Wanderlust Festival in Aspen-Snowmass on July 2 to 5. It will also be featured at the Cosmoprof North America 2015 beauty trade show. Held at the Mandalay Bay Convention Center in Las Vegas, July 12 to 14, derma e will be participating in BOUTIQUE, a beauty bar sampling program where proceeds are donated to City of Hope for diabetes research and treatment.

Fortified with marine algae extracts kimarine wakame and bladderwrack, activated charcoal, green tea and aloe leaf juice, these formulas work naturally to draw out toxins, replenish nutrients and restore skin’s own resistance to oxidative stress, according to the company.
 

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