BEAUTY CARE

DSNTV: New General Market Forum highlights — rethinking the category experience

BY DSN STAFF

Drug Store News and Mack Elevation in April hosted the New General Market Forum, where executives from retailers and CPG companies came together to share insights and strategies for reaching the millennial consumer. The day of insights featured various talks and two roundtable discussions, one of which was highlighted in an earlier video, the second of which is highlighted above.
(To read our special report on the New General Market, click here.)
In the panel, participants discuss what the new ways they’re thinking about the category experience. Addressing the ways they meet customer experience needs are Walmart VP merchandising, beauty, Jody Pinson; Vogue International senior brand manager Courtney Connelly; Hello Products CEO/founder Craig Dubitsky; Edgewell Personal Care shopper marketing manager Jonathan Ryan; Henkel Consumer Goods VP shopper strategy and e-commerce Laura Hyland; Sundial Brands partner and chief marketing officer Emmet Dennis; and Conair VP marketing Paulette Heller.
Some takeaways include how these companies are working to communicate ideals that resonate with consumers, anticipate customer needs, and deliver on promises in a way that is targeted and personalized.
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Product Quest introduces skin care line to improve hospital-to-home transition

BY Michael Johnsen
DAYTONA BEACH, Fla. – McCord Research in partnership with Product Quest Manufacturing announced Tuesday the launch of its new hospital-grade skin care kits called At Home – Where Healing Happens Skin Care.
 
The formulas are designed to improve patient outcomes in the home and address specific skin conditions commonly faced by senior patients over the age of 65. 
 
“The proportionate number of older adults in the United States is unprecedented, and as baby boomers continue to age, it is critical we make available treatments and remedies that address chronic skin conditions frequently faced by this population,” stated John Regan, president Product Quest. “At Home’s extensive product line will ensure patients can improve their individual skin conditions and prevent serious complications from the comforts of their own home, the best place for healing to happen.”
 
The At Home Skin Care line features eight kits, each developed in a two-step process to manage advanced skin conditions while ensuring the skin is properly cleansed, moisturized and protected. The line includes formulations for diabetes, chronic dry skin, an antifungal SKU, bruised skin, venous skin, incontinent skin care, radiation skin care and edema. 
 
“For patients, the biggest disparity between institutional and home care settings is skin care,” said Elizabeth McCord of McCord Research. “Previously, these types of strong, effective skin care remedies were only available at hospitals and in the medical community. With the launch of At Home Skin Care, these treatments are now broadly accessible outside of the hospital, with recognizable packaging and easy to understand instructions," she said. "This not only helps to improve patient outcomes in the home setting, but also helps to restore dignity and confidence in patients.”
 
At Home’s hospital-grade skin-care systems are now exclusively available in select CVS Pharmacy stores and online at CVS.com. 
 
 
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Pantene puts curls at center of new campaign

BY Gina Acosta

CINCINNATI — One of America's leading hair care brands is teaming up with R&B/Soul band LION BABE to help curly-haired women embrace summer.

Jillian Hervey, lead singer of LION BABE, will take center stage this summer as she joins Pantene to celebrate curly hair in a new campaign. Hervey will appear in all elements of the brand’s curly-haired campaign, including TV, print and digital advertising, in-store displays, public relations and social media.

“Historically Pantene has been synonymous with long, straight hair – but Pantene hair can be all types and textures. We’re excited to kick-off our new campaign with a focus on beautiful curls with Jillian Hervey, who has the most gorgeous curls out there and is the perfect person to lead this new effort,” said Jodi Allen, VP of Hair Care & Color for North America at Procter & Gamble. “Jillian exudes confidence, strength and beauty – everything that Pantene stands for – and we’re honored to have her join the Pantene family.”

For years, curly-haired women have been told that in order to fight frizz they have to protect their hair against humidity. While humidity is in fact a contributing factor to frizz, the biggest culprit is actually the strength of your hair. With the Pantene Pro-V system, curly hair will be so strong that it’s practically frizz-free all day and will be able to survive summer’s most grueling torture tests, such as a day at the beach, an outdoor summer concert or on the hot and humid subway.

Pantene Pro-V includes 18 collections at retailers nationwide to help provide women with their most beautiful, healthy hair. The current Pantene Pro-V offerings include: Anti-Breakage, AquaLight, Beautiful Lengths, Classic Clean, Color Revival, Curl Perfection, Damage Detox, Daily Moisture Renewal, Full & Strong, Ice Shine, Nature Fusion, Repair & Protect, Smooth & Sleek, Pro-V Style Series, Sheer Volume, Truly Natural, Truly Relaxed, and Ultimate 10. Pantene Expert offerings include: AgeDefy, Intense Colorcare, Intense Hydration, Intense Repair and Intense Smooth.

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