DSNTV: New General Market consumer insights Part 4 — Authentic engagement
One of the most valuable things a CPG company can do is build a loyal consumer base, and to do that, they need to build a community around their products, ideally in a way that feels authentic to consumers.
“How do you create an authentic brand engagement? … The answer to the question is simple, but it’s hard. If you want to be authentic it’s deeds, not words,” Wahl Home Products’ Bruce Kramer said. “If you have to hire a consultant to figure out your authenticity strategy, you’re probably not authentic. If you have to go to your ad agency and say ‘Put together a program so we can tell people how we’re authentic,’ you are probably not authentic.”
In the third part of a series of insights from the New General Market Leadership platform, co-produced by Drug Store News and Mack Elevation Forum, executives from leading supplier and retail companies discuss how they’re building community, embracing advocacy and pushing for authenticity.
Retail panelists announced for 17th annual DSN Industry Issues
Drug Store News has announced a top-notch lineup of retail executives slated to participate in the 17th annual DSN Industry Issues conference, on Dec. 3 at Manhattan’s historic New York Athletic Club.
The full-day, thought leadership and networking event, features three panel discussions focused on the trends, challenges and opportunities that are influencing critical business decisions in pharmacy and the front-end of the store.
This year’s panelists include:
Industry Issues Summit: George Coleman, CVS/pharmacy; Jill Turner-Mitchael, Sam’s Club; Robert Tompkins, Walgreens; Bill Bergin, Rite Aid; Annie Walker, Walmart; Chris Skyers, Wakefern Food Corp.; and Maryann Herskowitz, Family Dollar.
Health, Wellness & Technology Summit: Josh Flum, CVS Health; Rick Gates, Walgreens; Jocelyn Konrad, Rite Aid; Tim Weippert, Thrifty White; Philecia Avery, Kroger; Craig Norman, H-E-B; and Brandon Worth, Walmart.
Chronic Care & Retail Health Roundtable: Dan Miller, Rite Aid; Michael Wolf, Walgreens; John Carlo, Wegmans; Michael Mastromonica, Costco; Leon Nevers, H-E-B; Kristin Williams, Hy-Vee; Mark Doerr, Giant Eagle; and Tony Willoughby, Health Mart.
“DSN Industry Issues Summit, now in its 17th year, is part of DSN’s commitment to provide timely, topical and engaging industry events where industry leaders both on the retailer and supplier side of the business come together to discuss co-creation strategies and partnership opportunities to help set the agenda for the upcoming year,” said Drug Store News group publisher Wayne Bennett.
For more information, or to register, visit dsnindustryissues.com/content/home-2015.
DSN, Convenient Care Association team up to offer Retail Healthcare Webinar Series
Drug Store News and The Convenient Care Association will present The Retail Healthcare Webinar Series, a new educational forum specifically tailored to healthcare key stakeholders and professionals in the retail health industry, beginning this month.
Featuring six sessions presented by leaders from all sectors of health care, and focused on the latest information about how retail health is currently revolutionizing the delivery of care and how it will evolve even further in the future, the jointly produced DSN/CCA Retail Healthcare Webinar series kicks off Oct. 28. The lineup of sessions include:
- The role of telehealth in retail health care: Oct. 28, presented by Tobias Barker, VP medical operations, MinuteClinic.
- Integrated health care throughout the store: Nov. 3, presented by Web Golinkin, CEO Rite Aid Rediclinic and Health Dialog.
- Harnessing big data to support quality improvement, planning, population health management and cost effectiveness: Nov. 11, presented by Bob Darin, VP enterprise analytics, CVS Health.
- Partnerships in population health: Nov. 18, presented by Patrick Carroll, MD, medical director, Walgreens Health Care Clinic.
- Chronic care and retail health: Dec. 1, presented by Eileen Myers, MPH, RDN, VP affiliations and patient-centered strategies, The Little Clinic.
- Emerging payment models: Dec. 9, presented by S. Lawrence Kocot, principal and national leader of the Center for Healthcare Regulatory Insight at KPMG.
Drug Store News editor Rob Eder will moderate the series.
“Retail health clinics within traditional retail chain drug stores have become a critical boardroom conversation and key platform to transform traditional brick-and-mortar into integrated healthcare providers,” said Drug Store News group publisher Wayne Bennett.
“This educational platform is unique because the webinars are specifically designed for healthcare leadership and professionals, and showcase the value proposition of the retail health industry,” added Tine Hansen-Turton, executive director of the Convenient Care Association.
The Retail Healthcare Webinar Series is sponsored by VaxServe, Pfizer Consumer Healthcare, Meda Pharmaceuticals and Contour Next Blood Glucose Monitoring System.
“At Meda, we are committed to helping patients with respiratory diseases, such as asthma and allergies,” said Stuart Loesch, SVP sales and marketing for Meda. “Part of this commitment consists of outreach to healthcare professionals and patients to ensure proper education about the disease and treatments so that patients can live happier, healthier lives. As more and more patients are seeking treatment through retail clinics, Meda is proud to be partnering with the retail clinic industry and supporting activities like the DSN/CCA Webinar series that helps educate communities about the value the clinics play in their neighborhoods.”
The series runs from October through December, and archived recordings of the sessions will be made available for a limited time. For more information, including detailed session descriptions and how to register, visit DrugStoreNews.com/article/retailhealthcarewebinar.