DSNTV: New General Market consumer insights Part 1
There is a new general market consumer out there, and retailers and CPG companies better know how to market to them — because they are asking different questions, are more diverse than ever and include everyone.
“The integrated family of the diverse consumer/millennial/boomer are all blended in the marketplace. So when you talk to the consumer today, the message is multigenerational,” Rich Gallucci, EVP sales at Sundial Brands, told DSNTV in a special edition of its Executive Viewpoints video series focused on what leading brands are doing to engage today’s diverse consumer.
In part one in a series of insights delivered from The New General Market Leadership platform, co-produced by Drug Store News and Mack Elevation Forum, thought-leading supplier executives talk to DSNTV about the important insights and special assets their companies are leveraging to help retailers succeed in a rapidly changing American marketplace that is increasingly more multicultural and multigenerational.
Daily Diversion: PetSmart awards grant to Forgotten Cats
PetSmart Charities on Wednesday awarded a $200,000 grant to Forgotten Cats, a nonprofit organization that traps, neuters, vaccinates and then releases cats back out into the wild, according to Delaware Public Media.
"This is the humane way to work with these cats, rather than catch and kill,” Rita Landgraf, the Secretary of Health and Social Services, told Delaware Public Media. “And we do know that a percentage of these cats can also be adopted and fostered and supported."
The grant, which was secured through the Delaware’s Division of Public Health, will combat cat overpopulation — estimated at 60,000 free-roaming cats — throughout the state for the next two years.
The grant is not only supposed to improve feral cats’ quality of life, but it will reduce the risk of disease among animals and humans.
"We also know that many times, disease, and the disease of rabies can spread very rapidly, and then bring harm to other animals, other wildlife and then to humans," Landgraf told Delaware Public Media.
Walgreens partners with Me to We in clean-water initiative
ENGLEWOOD CLIFFS, N.J. — Walgreens and Unilever on Wednesday announced their partnership with Me to We, a social enterprise that provides socially responsible products and services, and donates half of its profits to the charity Free the Children.
Walgreens’ Give H2OPE to Others campaign will donate proceeds from select Unilever products — including TRESemmé, Suave and Caress — to supply five gallons of clean water to families in rural Kenya. Walgreens expects to provide up to 15 million gallons of clean water by the end of the campaign on Sept. 30.
“Walgreens is dedicated to championing everyone’s right to be happy and healthy, and by offering programs that reflect this mission, we aim to make it easy for customers to take part and help make a difference,” Walgreens president Alex Gourlay said. “We look forward to supporting our customers as they participate in this meaningful cause to make a true impact.”
Unilever executives see opportunities for growth in purpose-driven business.
“We’re also seeing results that map against this belief, as we watch our brands with a strong social purpose become larger business drivers,” Todd Tillemans, Unilever’s corporate SVP and president of customer development, said.
The partnership represents Unilever and Walgreens’ sustainability initiatives, and was “designed to help show that even the smallest steps can have a large-scale social impact,” Walgreens said.
Clean water will help reduce the incidence of waterborne disease and illness, and will cut time spent collecting water — allowing people to spend more time in school, farming or working, according to the company.
“Clean water isn’t a luxury,” Craig Kielburger, co-founder of Me to We, said. “It’s a basic human right … This partnership will ultimately make a tremendous impact in the lives of so many families overseas, helping to break the cycle of poverty for many.”