DSNTV: Innovation uses simulation to measure impact of Rx investments
There are a lot of services that help retailers improve the customer experience at the front-end of the store, but not enough focused on patient engagement at the pharmacy counter, explained Innovation EVP global business development Doyle Jensen. That was the motivation behind the launch of Pharmacy Intelligence, Innovation’s technology solution that enables retailers to measure the impact an investment in new pharmacy technology will have before ever committing to it, Jensen told DSNTV in a recent edition of DSN Executive Viewpoints.
“What we found is technology is a pretty broad category, and you don’t always know where you can have the biggest impact in the pharmacy,” Jensen told DSNTV. “Sometimes at the very smallest level of workflow is where your best impact can be had.”
And the winner is… Parkland Health Mart Pharmacy named 2013 Pharmacy of the Year
LAS VEGAS — Desloge, Mo.-based Parkland Health Mart Pharmacy was honored with the 2013 Pharmacy of the Year Award by McKesson Corporation here, Thursday, at the Venetian Casino and Resort, as part of the wholesaler’s annual McKesson ideaShare conference.
McKesson’s Pharmacy of the Year Award recognizes independent pharmacies for the exceptional contributions they make to their communities and the leadership they demonstrate in the areas of quality patient care, innovative marketing and technology adoption.
Parkland Health Mart, which serves a community of 5,000-plus residents, was recognized for excelling across a broad range of best-in-class pharmacy services, including comprehensive medication therapy management, medication synchronization, 340B support, Medicare Part D counseling, diabetes counseling, immunizations, long-term care service and delivery service.
“It is because of pharmacies like Parkland Health Mart Pharmacy and leaders like [owner] Lisa Umfleet that community pharmacy continues to succeed and grow,” said Mark Walchirk, president, McKesson U.S. Pharmaceutical. “McKesson takes pride in not only providing pharmacies with the best-in-class tools needed to succeed in today’s market, but also to position their businesses for success in a dynamic healthcare landscape.”
Umfleet recently remodeled and expanded Parkland Health Mart to include an area for private consultation and immunizations. Additionally, the pharmacy has embraced McKesson technology and automation solutions to help build and diversify its patient base, as well as improve accuracy and speed of service metrics.
“By utilizing McKesson’s services and products, our pharmacy staff is able to devote more time to providing excellent patient care,” Umfleet noted. “McKesson listens to its customers, understands our goals and needs, and responds by providing new tools and programs that help pharmacies like Parkland grow and thrive.”
Umfleet, who has been a McKesson customer since 2009, recently partnered with local pharmacist Jeremy Leach to open a second Health Mart store in Fredericktown last winter. A third location is planned for nearby Ironton, Mo., this fall.
Frank Starn, SVP and COO, McKesson U.S. Pharmaceutical, said, “Each year we ask our field sales team to nominate the most innovative customers who are firing on all cylinders to make a positive impact on their patients, on their communities, on their profession. The work you do inspires all of us at McKesson.”
“[The Pharmacy of the Year honor] is about maximizing local relationships, to position [the] store as a true healthcare destination. But most importantly it’s about not being afraid to do things like medication therapy management, long-term care, synchronized refills to ensure the better health of patients. It’s all about the patient.”
Growing the pie: DSNTV Executive Viewpoints interviews P&G’s Jim Flannery
The biggest challenge — and opportunity — facing retailers and suppliers today is partnering together to better understand consumer needs to grow existing categories and create entirely new ones, Jim Flannery, director of global business development for Procter & Gamble told DSNTV in a special edition of DSN Executive Viewpoints.
“What can we do to better understand consumer needs so that we can get that consumer to extend the portfolio of products she’s using to meet those needs,” Flannery said. For example, “we used to sell toothpaste. Now we talk to our trading partners about the oral care category … if we can get that customer who’s just using paste and [get them] to switch out their toothbrushes every six weeks.”
The other way to grow the top line is to create new categories, he explained. “Think of Swiffer. That’s a verb now; people ‘swiffer,'” Flannery said. “That’s a category that didn’t even exist before we got into it.” For more, including how Procter & Gamble is working with retailers to move the customer relationship from a transaction-based to an engagement-based model, watch the video below.