HEALTH

DSNTV: Examining aromatherapy’s growth with Piping Rock’s Kimberly Vigliante

BY David Salazar

As part of the DSNTV’s Executive Viewpoints series of interviews conducted at the National Association of Chain Drug Stores Annual Meeting, DSN caught up with Piping Rock Health Products SVP sales and marketing Kimberly Vigliante to talk about the high-growth aromatherapy segment.

Vigliante spoke to DSN how the segment is bringing natural health-and-wellness products into the mass market as a complement to consumers’ typical vitamin routine, how it’s bringing new shoppers into the category and which demographics are providing the most dollars to the segment. She also discusses how to engage consumers at the shelf to drive incrementality.


To watch the first video in the series, featuring Innovation’s Doyle Jensen, click here.

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CHPA Educational Foundation names new foundation director

BY Michael Johnsen

WASHINGTON — The Consumer Healthcare Products Association Educational Foundation on Friday announced that Mary Leonard is assuming the role of foundation director.

“Mary will be a tremendous asset in this new role,” stated Anita Brikman, executive director of the CHPA Educational Foundation. “Her incredible talent and knowledge of our industry make her well positioned to work on further growing the foundation through alliance development, donor engagement and expanding our consumer education campaigns on safe use, storage, and disposal of OTC medicines and dietary supplements.”

In her role as CHPA’s director of marketing communications for the past six years, Leonard has laid the groundwork for all marketing and branding initiatives at CHPA. Her portfolio of work for the association includes implementing integrated marketing communication campaigns for CHPA events and educational programming, developing CHPA’s digital content marketing strategy and playing a key role in elevating the value of over-the-counter medicines to external stakeholders and key audiences through various marketing projects over the years.

In addition to her work with the association, Leonard has also guided several of the foundation’s marketing efforts, including helping to rebrand the foundation’s consumer-facing brand to KnowYourOTCS.org, reestablishing the Foundation’s Fun Run & Walk, and launching a successful event marketing campaign for the foundation’s 2016 Gala.

Leonard will assume her new position on June 19.

Prior to joining CHPA, Leonard led the marketing programs for Associated Builders and Contractors and Healthcare Distribution Management Association, both trade associations in the DC/Metro area.

Leonard earned a B.S. Marketing & International Business from The Pennsylvania State University and an M.A. in Integrated Marketing Communications at Marist College.

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Hi-Tech Pharmaceuticals acquires Top Secret Nutrition

BY Michael Johnsen

NORCROSS, Ga. — Hi-Tech Pharmaceuticals on Monday acquired Top Secret Nutrition, a manufacturer of dietary supplements. The transaction will continue to bolster Hi-Tech's sports nutrition and weight loss arsenal and expand its position as a leader in diet and energy products.

"Hi-Tech's impeccable reputation for pharmaceutical-grade quality, strong innovation and manufacturing expertise make it a perfect complement to Top Secret's brand of high quality nutrition products," stated Brandon Schopp, VP contract manufacturing with Hi-Tech. "Additionally, having access to our extensive production capabilities across a variety of product formats is a significant competitive advantage."

Top Secret Nutrition's newest product, Fireball L-Carnitine liquid, increases metabolism, burns fat, creates thermogenesis and improves exercise performance. Top Secret Nutrition will gain a competitive advantage by being able to utilize Hi-Tech's distribution facilities in Atlanta, Chicago, Pennsylvania and California.

Hi-Tech services health clubs, nutrition stores, specialty retailers, online stores and gyms nationwide. The acquisition, in combination with an expansive capital investment program, will create world-class formulation, product development and production capabilities across in excess of  600,000 square feet of manufacturing space. "Compliance and enforcement have raised the bar for manufacturers, and this acquisition continues to bolster Hi-Tech's brand portfolio," Schopp said.

 

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