DSN, Mack Elevation host NGM Forum
New General Market Forum panelists included: (standing) Dan Mack, Mack Elevation Forum; Emmet Dennis, Sundial Brands; Wayne Bennett, DSN; Jean Legros, Mentholatum; Andrew Kingery, Beiersdorf; Rich Dennis, Sundial Brands; Bob Wiltz, Paris Presents; Chris Skyers, Wakefern; Paul Kenny, Combe; Dave Fox, Dentek Oral Care; and Craig Dubitsky, Hello Products; (seated) Debbie Brandwene, Unilever; Heather Warnke, Kao; Sarah Montante, Unilever; Steve Yde, Wahl Home Products; Shannon Curtin, Walgreens; and Bruce Kramer, Wahl Home Products.
Drug Store News and Mack Elevation Forum co-hosted The New General Market Forum in Chicago on May 27 with a mission to bring together leading companies that have demonstrated their commitment to building a strong community with a diverse consumer base, the program included in-depth discussion and thought leadership around eight key pillars:
- Identifying the New General Market: Who they are, how they think and their unmet needs?
- More than just diversity of color or race, the New General Market is about diverse views.
- How millennials influence the New General Market.
- Rethinking the in-store experience.
- Creating authentic brand communities.
- Cultural competency and influence in a changing world.
- Creating a holistic brand investment strategy.
- Measuring success with the New General Market.
Insights from the event will be featured in DSN’s Aug. 22 issue.
Meijer focuses on local with new Detroit store
Walmart combines physical and digital in new Neighborhood Market store
NEW YORK — Walmart continues its building boom in Northwest Arkansas, opening a Neighborhood Market store just a few miles from the chain’s headquarters in Bentonville. During the past few years, company has added new Sam’s Clubs, Supercenters, a Walmart To Go convenience store, a grocery pick up facility and nearly 10 new Neighborhood Markets to the area. While adding another new Neighborhood Market isn’t a huge deal, but the store’s location, its layout and some of the signing elements are noteworthy.
The store is located roughly two miles from a busy supercenter adjacent to Walmart’s headquarters, suggesting the retailer is not averse to cannibalizing sales from its larger format stores in the name of overall market share gains.
The small format Neighborhood Market store is designed to appeal to convenience oriented shopper and to take that concept to a higher level the store features a fuel center with multiple pumps and a tiny convenience store with a highly edit merchandise assortment.
Inside the main store, Walmart made a notable change to the layout by breaking the gondola runs that stretch from the front of the store to the rear to create a mini-action alley that bisects the store.
There is also a small section at the front of the store in the food section where lower profile fixtures are filled with organic and gluten free products. In terms of signing, Walmart was very aggressive in promoting its omnichannel capabilities.
On virtually every endcap throughout the store and with several freestanding navigational signs Walmart called out its buy online, pick up in stores capabilities. Employees even wore bright orange shirts touting the Walmart Pick up option.