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DSN live Twitter ‘cast’: WBA looking to reclaim America’s No. 1 pharmacy position. Here’s how.

BY Michael Johnsen

NEW YORK — If you ever wanted to glean some key insights into the inner workings of Walgreens Boots Alliance and how the different global facets all gel into one cohesive company, then you had no better chance than to spend the entire day on Wednesday tuning into their analyst day presentations. 
 
Or, if you didn't have the entire day to spend, you could have followed me on Twitter — I spent the entire day tweeting about the Walgreens Boots Alliance presentations live. Below I list my top 12 tweets of the day. 
 
I'll be at it again today, Thursday, April 16, and I plan on doing A LOT more of these, so check out my handle @DSN_MikeJohnsen and follow me!
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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Swiffer, Anthony Anderson shed light on evolving roles within the home

BY Ryan Chavis

CINCINNATI — P&G’s Swiffer brand is partnering with actor Anthony Anderson from the television show “Black-ish” to help clear up the misconception that dad’s don’t get involved doing chores around the house. The brand, with help from Anderson as a creative advisor, unveiled its #SwifferDad video which presents a modern perspective on the changing roles within the home, as told from the perspective of reals fathers and their kids. 

“As a working dad and husband myself – and one who cleans floors and drives the carpool – this is a story I can relate to and am excited to help tell,” Anderson said. “We cook! We clean! We do house work! What I love about the #SwifferDad campaign is that it’s about celebrating the hands-on role that most of us play – it portrays who we really are as modern dads. And the best part is that this shift to shared responsibility for chores is having a positive effect on our kids.”

According to Swiffer’s “cleaning index,” Americans say that dads today help with chores nearly two times more than their dads did growing up. Additionally, half of dads do the majority of the chores in their household, with 98% of dads reporting that a clean home makes them happy.

“With this docu-video, we’re acknowledging the democratization of cleaning and the many dads who take a hands-on role in the home, alongside their partner,” said Kevin Wenzel, associate brand director at Procter & Gamble. “We know that dads do clean! It’s great to work with Anthony to help celebrate dads and the extra moments they can enjoy with their family because cleanup is covered quickly and effectively with products like our Swiffer WetJet, a true dad favorite in the cleaning arsenal.”

Anderson and Swiffer interviewed four dad social influencers and their kids who best represent the changing roles of fathers today: Beau Coffron (Lunchbox Dad), Patrick Carrie (Getting Rad with Dad), Mike Johnson (Playground Dad), and Doyin Richards (Daddy Doin’ Work).

To help with word of mouth, the brand, Anderson and the four #SwifferDad ambassadors are encouraging to people to watch and share the video, which is currently available on Swiffer’s YouTube channel along with some behind the scenes footage of Anderson on set. 

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MedExpress to join Optum’s clinical service offerings to enhance care

BY Antoinette Alexander

WAKEFIELD, Mass. and MORGANTOWN, W. Va. — United Health Group’s Optum has announced it is joining with MedExpress, a provider of walk-in care.

Terms of the acquisition agreement were not disclosed.

MedExpress currently operates 141 full-service neighborhood medical centers in 11 states, and plans to accelerate its expansion by opening 25 to 30 additional centers in 2015 in both existing and new states.

“Partnering with a health services innovator like Optum will help MedExpress further realize our focus on improving the health of the communities we serve,” stated Frank Alderman, CEO of MedExpress. “Optum shares our commitment to ensuring people can get the care they need, when and where they need it. Optum is a leader in supporting local physicians in providing their best patient care.”

MedExpress services extend beyond typical urgent care clinic offerings to a variety of patient services, including wellness and prevention, prescriptions, blood work, imaging and lab services, as well as workers’ compensation and occupational medical services that also help employers serve the health needs of their employees.

The combination will create opportunities to integrate Optum care management and clinical programs with MedExpress’ services, simplifying patient access to health resources and treatment options in their community.
 

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