DSN Daily Diversion: Jamming at Walmart
Country-blues artist Clay Shelburn picks up a toy guitar at Walmart and proves once again that it's the artist not the instrument that makes the art. Watch him "shred" the Stevie Ray Vaughn classic "Pride & Joy" here.
Thanks, DSN! The guys jamming SRV made my day. -- TM
ShopKo remains on growth path with 15 new stores opening in July
GREEN BAY, Wis. — Continuing its path of growth, Shopko announced on Tuesday the July opening of 15 new Shopko Hometown stores across eight states.
The 15 new locations join 20 stores Shopko opened earlier this year and more than 15 additional stores the company plans to open in October. Grand openings are planned for July in the following locations:
- Dillon, Mont.
- Anthony, Kan.
- Redfield, S.D.
- Sidney, Mont.
- Fairview, Okla.
- Warroad, Minn.
- Paynesville, Minn.
- New Prague, Minn.
- Milbank, S.D.
- Wagner, S.D.
- Webster, S.D.
- Leadville, Colo.
- Russell, Kan.
- Lowell, Ind.
- Lovington, N.M.
The Shopko Hometown retail format, developed over the past five years to focus on serving the needs of smaller rural communities, provides a broad offering of national brands and private label brands. Product offerings include clothing, home furnishings, toys, consumer electronics, seasonal items and lawn and garden products — all in a store format that ranges from 15,000 to 35,000 square feet.
"We're eager to bring Shopko Hometown to more communities," said Peter McMahon, Shopko CEO. "We've received overwhelmingly positive feedback from our customers in our current hometown communities who tell us they appreciate the improved shopping experience and access to a broader, differentiated selection of merchandise, including products and brands previously not available in their community."
Once the addition of these 15 stores is complete, the company plans to continue to accelerate the addition of new Shopko Hometown stores in the second half of 2015 and into 2016.
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Rite Aid’s Bill Bergin shares growth vision at Elevation Forum
HARRISBURG, Pa. — “Why do many higher level supplier engagements fail? You minimize your competitor’s advantages, an inability to manage risk and ineffective messaging or poor alignment. And all this is fueled by fear. Fear of the relationship getting unbalanced, unprofitable or fear of being surprised by bad news.”
That was the opening message shared by Elevation Forum founder and Mack Elevation Forum leader Dan Mack. Mack’s forum, is a group of senior-level sales and marketing executives from a number of high growth health, beauty and wellness companies looking for an edge.
On June 10, the forum group and keynote speaker, Rite Aid’s Group VP, Health and Beauty conveyed their current growth strategies including further loyalty innovation around their Wellness+ with Plenti. Rite Aid has partnered with some of the most highly respected companies in the country to prepare for the historic launch of Plenti, the first coalition loyalty program in the U.S. This ground-breaking enhancement allows members to earn and redeem savings across various brands and retailers, delivering a unique and innovative loyalty offering in the industry.
“We have transitioned from a turnaround to a growth story,” Bergin said. “We will continue to test, learn and create the format of the future.”
IRI’s SVP, mid-market, Larry Levin discussed three core joint business planning analytics worthy of integration into every manufacturer’s customer meetings. They include incorporating “Share Leakage Trees” and the impact of assortment optimization and winning the new item analytics. Levin reminded everyone, “real time insights for action and growth are the new rules of engagement. Think smart data, not big data.”
The second part of the forum focused on not fall prey to the seven deadly sins of higher level meeting engagements.
“It is so important to have an outward focus. Your job is to uncover hidden opportunities your customer may not even be aware of yet,” Mack said. “It is vital that you diagnosis the problem (or opportunity) then prescribe the correct solution in a story format. Then tie it to the customer’s boardroom agenda.”
The last forum event for 2015 will be in September with the Sam’s Club health and beauty team. Prior to that, Drug Store News and Mack Elevation Forum will co-produce the Elevation Summit — “9 Dangerous Growth Ideas” in August prior to the National Association of Chain Drug Stores’ Total Store Expo.
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