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Dry Idea launches new StainClear formulation

BY Antoinette Alexander

SCOTTSDALE, Ariz. — Henkel’s Dry Idea brand has introduced its new Dry Idea Stain Clear.

The new invisible solid goes on clear and combines stain fighting technology with wetness protection and 72-hour odor coverage, the company stated.

“We are excited about the launch of our new formulation and to bring our customers state-of-the-art innovation for invisible sweat protection,” said Sami Myohanen, director of marketing at Henkel. “We know this formula meets a key consumer frustration of staining and residue, and we can’t wait for them to experience the StainClear formula.”

 

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Impax Labs names G. Frederick Wilson as president, CEO

BY Ryan Chavis

HAYWARD, Calif. — Impax Labs on Monday announced the its board of directors appointed G. Frederick Wilson as the company’s president and CEO, effective April 29. Wilkinson previously served as president of Actavis Global Research and Development at Actavis. He succeeds Larry Hsu, Ph.D.

"A long-time industry leader, Fred’s extensive experience in managing generic, brand, R&D, and regulatory and compliance activities, together with his track record in driving change, delivering growth, advancing pipeline products and driving innovation, make him the perfect candidate for this role," said Robert L. Burr, Chairman of Impax Labs. "I have every confidence that Fred’s vision and passion will translate into remarkable success for Impax. The Board would like to thank Dr. Hsu for his incredible dedication and commitment over the last 18 years and for positioning the company for its next phase of growth."

Wilkinson joined Watson Pharmaceuticals — which is now Actavis — as EVP global brands in September 2009. Prior to his time at Watson, he served as president and COO of Duramed Pharmaceuticals. Before starting at Duramed, he numerous senior management positions at Columbia Labs and Sandoz. Wilkinson received an M.B.A from Capital University and a B.S. in pharmacy from Ohio Northern University

Dr. Hsu, who announced his retirement in 2013, will continue to serve on the Impax Board.

 

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PepsiCo adds twisted new addition

BY Ryan Chavis

PLANO, Texas — PepsiCo on Tuesday announced the debut of new Twistos Baked Snack Bites to its portfolio. The bites are available in three flavors — bruschetta, parmesan and garlic, and asiago flavors — and can be enjoyed as a standalone snackng item, or as complement to a soup or salad, the company said.

The brand has teamed up with chef and food writer Gaby Dalkin of "What’s Gaby Cooking" to help develop tips for mixing up snack time.

"As a chef and recipe creator, I’m constantly looking for new, unique experiences, especially when it comes to snacking," Dalkin said. "Twistos Baked Snack Bites are the perfect way to add a fun twist to your ordinary routine. Whether you like to dip, pop or munch, the snacking possibilities are endless."

Twistos Baked Snack Bites are now available nationwide. A 5.3-oz. bag carries a suggested retail price of $2.79

 

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