HEALTH

drugstore.com selects Oragenics’ EvoraPlus probiotic mint as one of its featured products

BY Michael Johnsen

ALACHUA, Fla. Oragenics on Monday announced that its new probiotic mint, EvoraPlus, has been selected by drugstore.com to be one of its featured products.

“We’re delighted to launch this next generation of proactive oral care,” stated Sandee Escene, category manager at drugstore.com. “Our customers appreciate innovative products like EvoraPlus. It’s an ideal fit for drugstore.com’s wide selection.”

EvoraPlus is a new application of probiotics, which have traditionally been used to support digestive and immune health. EvoraPlus is the first probiotics product specifically designed for complete oral care. This all-in-one product supports gum and tooth health and naturally freshens breath, while gently whitening teeth.

“With more than a million consumers visiting drugstore.com on a weekly basis, we’re delighted to have our innovative new product available to their health and wellness customers,” said Stanley Stein, Oragenics CEO.

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McNeil launches new cause marketing campaign around Zyrtec to aid National Trust for Historic Preservation, WWF and ASPCA

BY Michael Johnsen

FORT WASHINGTON, Pa. McNeil Consumer Healthcare on Thursday announced a new cause marketing campaign around Zyrtec.

For every eligible Zyrtec UPC code submitted online by June 30, McNeil has pledged a $2 donation to be shared among three charities — the National Trust for Historic Preservation, the World Wildlife Fund and the American Society for the Prevention of Cruelty to Animals — up to a total donation of $100,000 per organization.

The program was delivered exclusively via e-mail to members of McNeil’s Zyrtopia Web site, a Zyrtec-branded site that offers consumers information on allergies and daily pollen forecasts and creates a social media platform for allergy sufferers.

“Your participation will let the National Trust for Historic Preservation continue to save and revitalize America’s historic treasures, help the WWF preserve the diversity and abundance of life on Earth, and support the ASPCA in fighting animal cruelty,” McNeil’s e-mail stated.

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Omega-3 linked to neural development of premature baby girls

BY Michael Johnsen

CHICAGO Supplementing with omega-3 fatty acids may help in the neural development of premature baby girls, according to research published earlier this month in the Journal of the American Medical Association.

“A DHA [docosahexaenoic acid, an omega-3 fatty acid] dose of approximately 1% total fatty acids in early life did not increase [the Bayley Mental Development Index] scores of preterm infants overall born earlier than 33 weeks but did improve the MDI scores of girls,” researchers reported.

The MDI among girls fed the high-DHA diet was higher than girls fed standard DHA in unadjusted and adjusted analyses. The MDI among boys did not differ between groups.

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