HEALTH

Drug Fair entices customers to return with loyalty program

BY Jenna Duncan

SOMERSET, N.J. More and more drug stores are finding that loyalty programs not only encourage return visits, they also entice shoppers to spend more per visit. This philosophy has spurred the launche of loyalty programs across the nation, and New Jersey-based Drug Fair Group has caught on adding more incentives to its We Care loyalty program launched last August.

Drug Fair’s program offers shoppers rewards in addition to discounts to try to urge them to shop in Drug Fair stores more often. Furthermore, shoppers receive specialized deals because their purchases are tracked through the loyalty program using a high-tech marketing partners, Cartwheel, and technology partner 1010data of New York City, to store and process shopping data.

According to Cartwheel president and chief executive officer, Larry Aronson, “75 percent of the growth that comes from a continuity rewards program comes because of increased frequency of visits, as opposed to increased items in a basket.”

We Care loyalty club participants get points for every dollar they spend in one of Drug Fair’s 55 stores. After they earn 150 points, they receive a $5 rebate reward coupon which is good for two weeks.

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Report claims vitamin C may help hypertension

BY Alaric DeArment

NEW YORK Vitamin C may lower high blood pressure, according to research by Italian scientists presented at the American Heart Association’s Conference of the Council for High Blood Pressure Research in Atlanta Friday.

The researchers found that injections of vitamin C lowered overactivity of the sympathetic nervous system, which is one of the causes of high blood pressure, also known as hypertension. 

The researchers analyzed 12 patients diagnosed with hypertension that did not have a known cause and who had not received treatment. The patients received vitamin C intravenously over five minutes and were monitored for 20 more minutes. During the period, activity in the sympathetic nervous system decreased by 11 percent, while blood pressure decreased by about 7 percent. 

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British beauty company launches online campaign filled with fabulous prizes

BY Antoinette Alexander

LONDON, U.K. Beauty retailer Boots has announced the launch of an online campaign that features beauty competitions and a chance to win such prizes as front row seats to a show at London Fashion Week or a makeover with “10 Years Younger” presenter Nicky Hambleton-Jones.

In addition to inspirational competitions, the beauty event, found at www.boots.com, also includes access to beauty advice and tips from such experts as hairdresser James Brown, a friend and hair stylist to Kate Moss.

In addition, the site has its own beauty editor, Katie Campbell, previously deputy beauty editor at Grazia. Campbell will be writing a daily beauty blog on new product launches, product previews, etc.

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