Drug Fair entices customers to return with loyalty program
SOMERSET, N.J. More and more drug stores are finding that loyalty programs not only encourage return visits, they also entice shoppers to spend more per visit. This philosophy has spurred the launche of loyalty programs across the nation, and New Jersey-based Drug Fair Group has caught on adding more incentives to its We Care loyalty program launched last August.
Drug Fair’s program offers shoppers rewards in addition to discounts to try to urge them to shop in Drug Fair stores more often. Furthermore, shoppers receive specialized deals because their purchases are tracked through the loyalty program using a high-tech marketing partners, Cartwheel, and technology partner 1010data of New York City, to store and process shopping data.
According to Cartwheel president and chief executive officer, Larry Aronson, “75 percent of the growth that comes from a continuity rewards program comes because of increased frequency of visits, as opposed to increased items in a basket.”
We Care loyalty club participants get points for every dollar they spend in one of Drug Fair’s 55 stores. After they earn 150 points, they receive a $5 rebate reward coupon which is good for two weeks.
Merz appoints new president, CEO
GREENSBORO, N.C. Merz Pharmaceuticals, whose brands include Mederma Skin Care for Scars, Appearex for nails and Aqua Glycolic skin care system, has appointed Jack Britts president and chief executive officer.
In his new role, Britts will oversee further growth of Merz’ current medical dermatology business and establish two new business units to support the company?s product pipeline in aesthetics and neurology.
Prior to joining Merz, Britts spent eight years at Sepracor, a research-based pharmaceutical company focused on the treatment of respiratory and central nervous system disorders. At Sepracor he was group vice president in charge of commercial operations, where, among other product development activities, he was responsible for the commercialization of Lunesta.
From 1986 to 2000, he held various executive positions at AstraZeneca, where he last served as vice president of Therapeutic Area Leader Gastrointestinal Products. His experience also includes an international assignment as general manager for Zeneca business in Central and Eastern Europe, Turkey and the Middle East and Africa.
British beauty company launches online campaign filled with fabulous prizes
LONDON, U.K. Beauty retailer Boots has announced the launch of an online campaign that features beauty competitions and a chance to win such prizes as front row seats to a show at London Fashion Week or a makeover with “10 Years Younger” presenter Nicky Hambleton-Jones.
In addition to inspirational competitions, the beauty event, found at www.boots.com, also includes access to beauty advice and tips from such experts as hairdresser James Brown, a friend and hair stylist to Kate Moss.
In addition, the site has its own beauty editor, Katie Campbell, previously deputy beauty editor at Grazia. Campbell will be writing a daily beauty blog on new product launches, product previews, etc.