BEAUTY CARE

Drom adds perfume pro Hogan to its group of personal care gurus

BY Antoinette Alexander

MUNICH, Germany Drom fragrances has hired perfumer Thomas Hogan Jr. to strengthen its personal care and home fragrance team.

Hogan has more than 30 years of experience as a perfumer at companies such as Flavor and Fragrance Specialties, Robertet, Ungerer and Givaudan. He will be located in drom’s New Jersey creative center.

Munich-based drom has spread over the four major regions: Europe, Asia Pacific, The Middle East and the Americas. Drom is managed by the third generation of family members: Ferdinand Storp and Andreas Storp.

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Sierra Summits gets the word out: sunburn still a risk in cooler seasons

BY Antoinette Alexander

RENO Skin care company Sierra Summits, which makes High Altitude Adventure Sunblock, is reminding consumers of the importance of using sunblock in the fall and winter.

“During the winter, even cautious outdoor enthusiasts may unknowingly put their skin at risk by leaving it unprotected or under-protected,” sated Sierra Summits’ founder and chief executive officer Jennifer Rice. “Cool weather may lull people into thinking they don?t need sunscreen when, in fact, UV rays are intensified by now and high altitudes.”

According to the company, snow reflects 80 percent of UV rays and UV intensity increases by 10 percent every 1,000-foot increase in elevation. In the mountains or snow, skin can burn more severely in less time. The American Academy of Dermatology recommends applying sunscreen when in the sun for more than 20 minutes.

Seeing a need in the marketplace for an affordable formula that protects skin under intense, high-altitude conditions, Rice designed the Sierra Summits High Altitude Adventure Sunblock. The product promises to offer multiple hour, broad spectrum, high-altitude and photostable protection against UVB and UVA rays. The product is priced at $7.95 for a 1.5-ounce tube and $25 for an 8-ounce tube.

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Clairol names new color director for women’s hair color lines

BY Antoinette Alexander

CINCINNATI Clairol, a P&G Beauty brand, has tapped celebrity colorist Jason Backe to be the brand’s new color director.

Backe, a master colorist and chief executive officer for ted Gibson salon in New York, is known for his natural-looking color and low-maintenance techniques.

“With [Backe’s] impressive eye for beautiful hair color and enthusiasm for providing insightful and useable advice and tips, he aligns perfectly with Clairol’s core philosophies,” Tara Brown, marketing director for Clairol, said. “We’re excited to partner with [Backe] because he will offer women insights to everything from shade selection and application to hair color maintenance.”

In addition to his expert consultations, Backe has worked with such celebrities as Anne Hathaway, Renee Zellweger and Kim Raver. His work can be seen in luxury ad campaigns such as Dolce & Gabbana, Calvin Klein, Chanel and Versace.

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