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DripDrop hits Rite Aid shelves

BY Antoinette Alexander

SAN FRANCISCO — DripDrop, a new rehydration solution for children, adults, and seniors, is now available in Rite Aid stores nationwide.

According to the company, it is better tasting and easier to drink than pediatric solutions, with three times more electrolytes and half the sugar of most sports drinks. DripDrop can be used for:
•    Seniors, who are generally more susceptible to dehydration than healthy adults, and are often reluctant to drink very much water because going to the bathroom is difficult.
•    People taking prescription drugs or supplements that list dry mouth or dehydration as a side effect.
•    People with chronic GI conditions who have trouble absorbing or retaining fluids. DripDrop is absorbed quickly in the duodenum and the small intestine, which can keep someone suffering from Crohn's, Colitis, IBD, or short gut syndrome out of the hospital.
•    Children, who are more susceptible to dehydration, especially if they experience vomiting, diarrhea, or excessive sweating caused by heat, fever, or exertion.
•    Athletes to use before, during or after a workout.

A 2014 clinical study conducted in Singapore by DSO National Laboratories found that DripDrop hydrates 34% more effectively than water alone, and 20% more effectively than the sports drink tested, the company stated.

DripDrop Natural Berry flavored powdered packets can be found in the baby aisle at Rite Aid. Each box contains eight 8-ounce servings that are mixed with water.
 

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Lindt introduces new exotic fruits line

BY Lesley Thulin

STRATHAM, N.H. — Lindt USA introduced a new exotic fruits collection within its Excellence dark chocolate line on Tuesday.

The Excellence Exotic Fruits collection features three flavors: pomegranate, blackberry with acai and lychee. 

"We're thrilled to transport consumers on a flavor journey around the world with the new Excellence Exotic Fruits dark chocolate bars," Lindt master chocolatier Ann Czaja said. "We strive to set ourselves apart in the exotic fruits space by working with unique fruits and flavor combinations, giving chocolate lovers the ultimate tasting experience. Lindt is the first premium chocolate company to pair lychee with dark chocolate, resulting in a perfectly balanced, harmonious duo with exceptional synergy.”

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Mondelez, Facebook to collaborate on video content, e-commerce

BY Lesley Thulin

DEERFIELD, Ill. — Mondelēz International has renewed its global strategic partnership with Facebook, the snacking company announced Tuesday. The collaboration will focus on creating video content and increasing e-commerce.

“The partnership with Facebook is a core element of our fearless marketing vision, which aims at accelerating growth through transformational marketing,” Dana Anderson, Mondelēz's SVP and chief marketing officer, said. “Investing in large-scale media partnerships enables us to connect our brands with consumers in new creative ways.”

Some of these ways include connecting with consumers through Facebook-developed playbooks, webinars and e-learning modules. Mondelēz also will be able to participate in beta-testing programs on Facebook and Instagram.

“Partnering with Facebook allows us to leverage their video platform, which is currently the fastest-growing,” Gerry D’Angelo, Mondelēz's media director for Europe said. “Combined with their unparalleled reach and social sharing capabilities, we have the opportunity to make Facebook our single largest-selling channel.”

The companies also will test scalable solutions to drive impulse purchases of some of Mondelēz's “power brands” in Australia, India, the United Kingdom and the United States.

Because Facebook is used by both consumers and distributors, the website is “the ideal channel” for e-commerce, according to Cindy Chen, Mondelēz's global head of e-commerce.

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