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Coty announces new nature-inspired fragrance
NEW YORK — Coty announced the introduction of Wild Essence Halle Berry, a new fragrance that embodies the essence of a woman in nature, according to the company. Perfumer Claude Dir blended top notes of light citrus with a bouquet of freesia, linden blossom, white rose and cotton flower, with white patchouli and sandalwood also incorporated to add contrast.
“The essence of a woman is in body and soul and becomes more sensual in nature,” Berry said. “So with my newest fragrance I wanted to go deep into the rainforest where I could capture the primal richness of nature in an effortless scent. I love the idea of creating a fragrance that will allow women to connect with nature through perfume.”
The fragrance is supported with an ad campaign photographed by Cliff Watts, which plays into the product's nature theme. Wild Essence Eau de Parfum's suggested retail price is $28.00 for a 1-oz. bottle.