Drinkin’ Mate hangover prevention featured at ECRM conference
PLYMOUTH, Minn. Amerilab Technologies featured its new hangover preventative product Drinkin’ Mate Hangover at this year’s ECRM Vitamin, Diet & Sports Nutrition conference in Destin, Fla. Drinkin’ Mate is made from all-natural Guava Leaf extract that protects the body from the negative residuals from alcohol consumption—headache, queasy stomach and dehydration, the company stated.
With more than 55 million Americans over-indulging at least once per month—Amerilab estimates that there may be as many as 2 billion occasions to use Drinkin’ Mate. Accordingly, the company estimated that a 1 percent penetration into this market would generate a brand with sales between $12 million and $24 million. The preventative products category is currently between $7.5 million and $9 million in sales, the company estimated, utilizing Nielsen Household Panel Data ending Dec. 31, 2006.
The product is currently being test-marketed in the Midwest and the company plans to utilize a $6.3 million advertising budget encompassing radio and print advertising and event sampling through 2008 to help drive trial. The ad campaign will stress “responsible prevention.”
The company is hoping to position the product in the dietary supplement section of the drug store, as opposed to the analgesics section, to better communicate the preventative nature of the product—analgesics are typically incidence driven.
Designer Whey announces launch of Protein2Go
CARLSBAD, Calif. Designer Whey last month launched its Protein2Go supplement packs—a protein powder that can be added to bottled water in orange mango, pomegranate fruit, French vanilla and double chocolate.
“Protein2Go packs offer a nutritious snack and are perfect for women with hectic and busy lifestyles,” stated David Jenkins, chief executive officer for Designer Whey.
January sees 1 million GSK smoking-cessasion products sold
PITTSBURGH GlaxoSmithKline Consumer Healthcare sold 1 million boxes of smoking cessation products in January 2008, including NicoDerm CQ patches, Nicorette gum and Commit lozenges, the company announced Monday.
“We are thrilled to see so many people trying to get their new year started in a healthy way by quitting smoking,” stated Bill Slivka, vice president of smoking control for GSK.
To encourage people to quit smoking for the rest of 2008, GSK Consumer Healthcare is offering a free NicoDerm CQ placebo patch or a 20-count box of Nicorette Cinnamon Surge. The placebo patch is available online at www.NicodermCQ.com and is intended to show smokers that the NicoDerm CQ patch is easy to use, comfortable and discrete. Nicorette gum is available by calling 1-800-NICORETTE. These offers will help smokers decide whether NicoDerm CQ or Nicorette is the right option for their quit attempt, the company stated.