Drank introduces Island Time flavor
HOUSTON — Relaxation beverage brand Drank is set to roll out a new tropical blend.
The new Island Time relaxation beverage was created to help consumers stay calm and relax as the world may come to an end in 2012, Innovative Beverage Group Holdings CEO Peter Bianchi said.
"Consumers who want adventure and relaxation can still enjoy an active lifestyle while unwinding from their busy schedules. Island Time is a perfect new extension of the Drank family of products," Bianchi said.
Vitasoy-USA appoints VP sales and marketing
AYER, Mass. — Vitasoy-USA announced that it has promoted one of its marketing executives.
Susan Rolnick now will serve as VP sales and marketing, the tofu and Asian pasta maker said. Prior to joining the company in 2009, Rolnick served as director of marketing for ConAgra’s Lightlife division.
"Susan Rolnick is a dynamic sales and marketing leader who has demonstrated success across many facets of our business, including sales, marketing, customer engagement and channel management in both the U.S. and Canada," Vitasoy-USA president and CEO Walter Riglian said. "Rolnick launched products that have become game changers for our industry. She clearly is at the forefront of the creative leadership in our field. In the year ahead, Vitasoy will launch major new products in both the U.S. and Canadian markets. We are fortunate to have her as an integral part of our strategic management team."
Fresh & Easy boosts Eatwell, Goodness product lines
EL SEGUNDO, Calif. — Fresh & Easy has expanded its Eatwell and Goodness lines with more than 60 new products.
The Eatwell line, which now will include such items as breakfast cereals, whole grain pasta and turkey meatloaf, was launched in 2010 to offer customers seeking nutritionally balanced food without compromising taste. The Goodness line, which now includes such items as sunflower kernels multi-pack, chicken risotto and vanilla animal crackers, are products that provide wholesome options for fun meals and snacks for children, Fresh & Easy said.
“Customers are always seeking more ways to improve their lifestyles and save money,” Fresh & Easy chief customer officer John Burry said. “Our new eatwell and Goodness products provide customers with healthier eating options that don’t compromise on taste and don’t break the bank.”