BEAUTY CARE

Dr. Sheffield’s joins the charcoal trend, unveils new toothpaste

BY Gisselle Gaitan

A new addition has come to Dr. Sheffield’s certified natural toothpaste line. Joining the on-going trend of charcoal, the company has added activated charcoal to its portfolio, which already includes the extra whitening, natural wintergreen, natural peppermint and sensitive care offerings.

The key ingredient, charcoal, has the ability to absorb impurities and remove stains when brushing, the company said. Activated charcoal toothpaste also removes plaque, food particles and stains from coffee, tea and wine.

“Dr. Sheffield would never have envisioned a future where toothpaste would be filled with synthetic substances. We’re on a mission to clean up toothpaste and bring our effective natural formulas to families across the country,” Jeffrey Davis, president and chief executive officer at Sheffield Pharmaceuticals, the parent company of Dr. Sheffield’s Naturals, said.

Activated charcoal is tasteless, odorless and balances pH levels to help eliminate the bacteria that causes bad breath, the company said. The product is formulated from eco-friendly sustainable coconut husks, real peppermint flavor, coconut oil, natural pectin from orange peels and aloe vera, which provides moisture protection to soothe the mouth.

Dr. Sheffield’s natural toothpaste varieties are available for purchase at CVS, Harmon Discount, and Bed, Bath and Beyond’s website. All products within the company’s portfolio are certified, according to the Natural Products Association, and do not contain fluoride, GMOs, synthetic detergents, foaming agents, artificial colors, flavors or sweeteners. The brand also is certified cruelty-free by Leaping Bunny.

Further product information can be found on Dr. Sheffield’s website or social media accounts.

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Eos expands skin care offerings, intros Aqua line

BY Gisselle Gaitan

Eos is expanding its line of products, and now catering to consumers every need, including skin care. The New York City-based company just announced the launch of its first cross-category line, Eos Aqua, which features skin care and lip care products with transformative textures derived from and influenced by water and sea.

“Eos has always been committed to delighting our consumers in everything we do. With Aqua, we are bringing a complete sensorial experience to the mass skincare market,” Nancy Chan, Eos products vice president of marketing, said. “We’ve developed a curated, high-performance skin and lip range with high-quality ingredients, a unique sensory experience in delightful packaging.”

Each featured product contains sustainably-sourced sea kelp and Irish moss, and two versatile and hydrating marine botanicals, the company said. Both the skin care and lip care lines are created for all skin types and tones, and will consist of six items: aqua hydrating skin prep, aqua glistening lotion, aqua purifying clay mask, aqua exfoliation lip scrub, aqua deep hydration lip mask and aqua dynamic lip gloss.

“We invest heavily in every element of our products — from the shape and feel of the product packaging to the high-quality ingredients that deliver superior performance,” Mike Wong, Eos products executive vice president of research and development, said. “With Eos Aqua, we are able to bring the soothing nature of water to life in a refreshing formulation that delights consumers with every use.”

Prices for the products range from $10 to $20 and are free of parabens, phthalates, mineral oil, petrolatum and formaldehyde. The new collection will debut exclusively on the company’s website, where further product information also can be found.

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Splat focuses on bright, bold dyes with new campaign

BY Gisselle Gaitan

Helping consumers achieve those bright, bold hair colors that are currently on-trend is what Splat Hair Color is all about. For those who can’t find themselves able to commit to permanent bold hair, the company has two innovations that would be right up their alley — Splat 1 Wash and Splat 10 Wash, No Bleach.

The Splat 1 Wash features a water-based formula that delivers vibrant colors through a proprietary comb-in applicator. The product is mess free and contains no such aerosol overspray, and there is no dusting as with a hair chalk. Each kit includes a 3.0-oz. dye, applicator, comb, gloves, instructions and comes in six shades — piercing pink, red pop, bolder blue, vivid velvet, mango mash and eclectic green.

Splat’s 10 Wash is designed for those getting started in bold hair color or who find themselves inable to commit to one color. The dye is semipermanent, applies to dry hair in under an hour and lasts for 5-to-10 washes. Each kit contains a 6.0 oz. semipermanent dye, gloves, instructions and seven shades — pink pride, infrared, violet vixen, blue by you, peach fuzz, novelteal and mint shake. The hair color’s intensity is determined by how long users leave it in.

To celebrate these latest innovations, the company is launching a new campaign and video called “Your Life, Your Color,” which depicts rebellious young women breaking the mold of traditional beauty expectations to showcase their bright, bold tresses. There also will be paid social ads, YouTube integration and digital and print ads to bring awareness to the brand’s products.

Both of Splat’s latest innovations are available for purchase at Walmart, Ulta Beauty, Target, Walgreens, CVS and Rite Aid. The Splat 1 Wash retails for $6.99, while the 10 Wash can be purchased for $8.99. Further product information can be found on Splat’s website.

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