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Dr. Reddy’s launches generic Alzheimer’s drug

BY Alaric DeArment

NEW YORK — Dr. Reddy’s Labs has launched a drug for treating Alzheimer’s disease, the company said.

Dr. Reddy’s announced the launch of rivastigmine tartrate capsules in the 1.5-mg, 3-mg, 4.5-mg and 6-mg strengths.

The drug is a generic version of Novartis’ Exelon. Exelon and other generic versions of the drug had sales of about $92.6 million during the 12-month period ended in June, according to IMS Health.

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Toys”R”Us unwraps annual holiday hot toy list

BY DSN STAFF

WAYNE, N.J. — Toys“R”Us announced this week its top toy list for the holiday season.

This year’s list, which features new items for kids of all ages, includes:

  • Air Hogs Hyper Actives from Spin Master;

  • Air Swimmers eXtreme from Animal Planet;

  • Lalaloopsy Silly Hair dolls from MGA Entertainment;

  • LeapPad Explorer from LeapFrog;

  • Monster High Fearleading 3-Pack from Mattel;

  • Moshi Monsters Moshling 3-Pack Mini-Figures from Spin Master;

  • My Keepon from Wow! Stuff;

  • Nerf Vortex Vigilon from Hasbro;

  • Ninjago Lightning Dragon Battle from Lego;

  • Poppin’ Park Elefun Busy Ball Popper from Playskool;

  • Power Wheels Dune Racer from Fisher-Price;

  • Radica Fijit Friends from Mattel;

  • Sesame Street Let’s Rock! Elmo from Hasbro;

  • Skylanders: Spyro’s Adventure from Activision; and

  • The Trash Pack Garbage Truck from Moose Toys.

"There are so many really terrific new toys available this year, so narrowing down the list of top toys was fun, but challenging," Toys"R"Us SVP and chief merchandising officer Karen Dodge said. "The Toys"R"Us 2011 holiday hot toy list highlights what we expect will be the most sought-after items this holiday season and the ones that will yield squeals of delight when kids tear off the wrapping paper on Christmas morning."

In related news, Kmart also unveiled its top toy list this week. 

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Walgreens celebrates 80th anniversary of Marquette University store

BY Allison Cerra

DEERFIELD, Ill. — Walgreens on Thursday marked the 80th anniversary of a Milwaukee-based store that continues to serve the students and surrounding community of Marquette University.

The store, located on 16th St. and Wisconsin Ave., is the second-oldest Walgreens that still operates at its original location, the drug store chain said. The store experienced several innovations rolled out by Walgreens, including "touch-tone prefills," large-type prescription instructions and offering immunizations daily with no appointment necessary.

“Outside of one other Walgreens in Tennessee, no other store in the chain has ever celebrated this milestone,” Walgreens district manager Rob Wucki said. “For eight decades, we’ve been the go-to destination for the health and daily living needs of Marquette students and the community at large. We’re proud to call 16th and Wisconsin home and committed to many more years of service to come.”

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