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Dr Pepper wraps up 125th anniversary celebration

BY Allison Cerra

PLANO, Texas — A soft drink is wrapping up the year-long celebration of its flavorful history.

Dr Pepper, which marked its 125th anniversary earlier this year, is drawing the celebration to a close by commemorating the 125th anniversary of the first time Dr Pepper was served at Morrison’s Old Corner Drug Store in Waco, Texas, as recognized in documents filed in the Patent and Trademark Office.

The soft drink brand’s anniversary celebration included an advertising campaign featuring rock band Kiss and limited-edition collectible cans. Dr Pepper also launched a social media campaign on DrPepper.com, Twitter and Facebook, which made fans aware of Dr Pepper’s history by posting new facts to the sites throughout the year. Dr Pepper now has more than 5.8 million fans on Facebook and more than 25,000 Twitter followers, the company said.

"The enduring success of Dr Pepper can be attributed to its unique flavor and ability to connect with generations of fans. Fans of the brand view it as an exceptional and refreshing way to express their own uniqueness," said Dave Fleming, director of marketing for Dr Pepper.

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Wilton introduces giant-gingerbread-house kit

BY Allison Cerra

WOODRIDGE, Ill. — Wilton’s line of popular gingerbread-house kits is expanding with a version designed for the "upwardly mobile."

Wilton’s new giant-gingerbread-house kit measures approximately 8 in. high by 9 in. wide and retails for $39.99. The more modest, starter homes begin at $12.99 for a house that measures approximately 5 in. by 5 in. Wilton also offers a gingerbread tree kit, gingerbread boy cookie kit and gingerpops cookie kit that feature ready-to-decorate, prebaked cookies — icing mix and candies included.

“Decorating a gingerbread house gets the whole family into the holiday spirit,” said Nancy Siler, VP at Wilton Enterprises. “Our Wilton kits make it easy because everything is included. They are a festive at-home holiday centerpiece or a wonderful gift.”

Wilton gingerbread kits can be found on Wilton.com and various stores nationwide.

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Danone to acquire YoCream

BY Allison Cerra

PORTLAND, Ore. — Danone will boost its yogurt business with its acquisition of YoCream International.

Danone offered to acquire YoCream for about $39.82 in cash for each share, or $103 million, YoCream said. The company said it expected the transaction to close before Dec. 28.

"This transaction benefits our shareholders by providing them with the opportunity to receive a significant premium for their YoCream shares, and joining the Danone Group represents a natural progression in our corporate achievement to provide healthful live and active cultured frozen yogurt to consumers in the United States and abroad," said John Hanna, co-founder and CEO of YoCream. "We have continued our strong track record of innovation in this category and appreciate that Danone has recognized our leadership role for frozen yogurt in the food-service industry."

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