CENTER STORE

Dr Pepper Snapple introduces Venom energy drink

BY Alaric DeArment

PLANO, Texas Stores with shelves already crowded with soft drinks will soon have to make room for another member of the energy-drink kingdom, this one from Dr Pepper Snapple Group, which announced the new drink Tuesday.

Venom, available in regular Black Mamba and low-carbohydrate and low-calorie Mojave Rattler, will be available in 16.9-ounce aluminum bottles for around $2.29. It will include ingredients common to energy drinks such as caffeine, guarana, taurine, l-carnitine and ginseng.

Dr Pepper Snapple Group markets beverages throughout North America. In addition to Dr Pepper and Snapple, its brands include 7Up, A&W, RC Cola, Yoo-Hoo, Canada Dry and Schweppes.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

Consumers get to vote on new Mountain Dew flavor

BY Alaric DeArment

NEW YORK American voters don’t get to try out political candidates for a trial run, but things will be different for Mountain Dew drinkers.

PepsiCo, which manufactures Mountain Dew, will put three new flavors on shelves for a trial run lasting 12 weeks. The one that voters at www.dewmocracy.com like the best will remain. People in Los Angeles can also vote with a large billboard; after sampling the flavors, they can shoot a paintball at the one they like the best as a television shows a tug-of-war between the three flavors.

The test flavors are Voltage, with raspberry and citrus flavors, Revolution, with berry flavors, and Supernova, with strawberry and melon flavors. All three include ginseng.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

Oscar Mayer launches Premium Beef Franks

BY Alaric DeArment

MADISON, Wis. Oscar Mayer has enlisted Broadway actor Mario Lopez to promote its new Premium Beef Franks. Lopez appeared Tuesday with Oscar Mayer’s Wienermobile in New York’s Times Square to offer samples of the new hot dogs.

Oscar Mayer makes the hot dogs with high-quality cuts of beef, as well as spices. They have no artificial flavors, colors, fillers or byproducts.

In honor of the brand’s 125th anniversary, it is giving $100,000 to America’s Second Harvest. Following the presentation in New York, the Wienermobile will travel across the country to introduce the new hot dogs and collect donations for America’s Second Harvest chapters in the communities it visits.

Oscar Mayer is a brand of Kraft Foods.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?