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Dr Pepper Snapple Group supports child’s play with partnership

BY Allison Cerra

PLANO, Texas Dr Pepper Snapple Group is supporting kids at play by partnering with nonprofit organization KaBoom! to build playgrounds in communities.

The DPS partnership with KaBoom! will result in 10 new playgrounds in cities including Los Angeles, Houston, Detroit, Indianapolis, Columbus, Ohio, Rogers, Ark., Waco, Texas, Victorville, Calif., and Jacksonville, Fla. DPS brand Mott’s will sponsor the second annual “KaBoom! Play Days” from Sept.18 to 26, which supports fit and active lifestyles for children.

“As a company, we strive to make a difference in the communities in which we do business,” said Larry Young, president and CEO of DPS.  “Because play is so important for ensuring the next generation is healthy and fit, we’re expanding our partnership with KaBoom! this year to ensure more families nationwide have great places to play.”

To learn more about the DPS and KaBoom! partnership, visit www.drpeppersnapple.com.

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Powerade to launch Hispanic marketing campaign

BY Allison Cerra

ATLANTA Powerade is featuring goalkeeper Guillermo “Memo” Ochoa in the drink brand’s first-ever fully integrated marketing campaign aimed at the Hispanic community.

The Spanish-language advertising campaign, Powerade Latino, will kick off June 1 in major U.S. Hispanic markets and will be supported with a fully integrated marketing platform that includes broadcast, print, out-of-home, online, in-store and product packaging. Three 30-second TV spots featuring Memo Ochoa — who tends goal for the Mexican National Team — produced for the Powerade Latino campaign will premiere during the first match of the FIFA World Cup, Mexico vs. South Africa, on June 11.

“The Powerade Latino campaign is part of our broader FIFA World Cup activation this year, reaching more consumers and refreshing them on and off the field with our brands,” said Jose Serafin, senior brand manager, Hispanic marketing for Coca-Cola North America. “The [campaign] is a great way to celebrate our brand’s strong relationship with the U.S. Hispanic community, and maximize our partnership with the FIFA World Cup, the most popular sporting event in the world.”

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Hansen’s introduces original cola

BY Allison Cerra

NEW YORK Hansen’s announced the introduction of its newest flavor: original cola and diet original cola.

The classic flavor of Hansen’s original cola and diet original cola joins Hansen’s flavorful production line that includes ginger ale, key lime, cherry vanilla, grapefruit, kiwi strawberry, vanilla, mandarin lime, creamy root beer, raspberry, orange mango, pomegranate and black cherry. The premium soda maker’s products do not contain caffeine, preservatives or artificial flavors or colors.

“We are excited to be releasing the timeless taste of cola in time for the summer,” said Blair Owens, VP marketing. “It’s naturally the perfect flavor that complements our product line.”

Hansen’s original cola and diet original cola will be available nationwide this month.

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