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Dr Pepper Snapple Group sign franchise with Jack in the Box

BY Anna Mcgrath

PLANO, Texas Dr Pepper Snapple Group and Jack in the Box announced their recent multi-year franchise to allow both Dr Pepper and Diet Dr Pepper to all Jack in the Box restaurants nationwide.

Commencing July, Diet Dr Pepper will be made available to all of the nearly 2,200 Jack in the Box in the United States with national availability expected by year end.

“Dr Pepper is a strong brand that performs well in our system,” said Terri Graham, SVP, chief marketing officer for Jack in the Box. “Jack in the Box has one of the most varied menus in the QSR segment, and with the addition of Diet Dr Pepper, we’re pleased to be able to offer our guests even more beverage options.”

Dr Pepper was created in Waco, Texas, in 1885 and is the oldest major soft drink brand in America and is one of the most popular soft drink, with both Dr Pepper and Diet Dr Pepper among the top 10 carbonated soft drink brands in the United States.

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GoGo squeeZ launches new no-mess applesauce for kids

BY Anna Mcgrath

NEW YORK GoGo squeeZ is revolutionizing the way consumers view applesauce with the introduction of its new squeezable, re-sealable, no-mess applesauce for kids.

The convenient pouch design neatly packs two all-natural flavor options, apple-apple and apple-strawberry. The healthy snack, intended originally for NASA astronauts, contains a full serving of fruit and is perfect for kids on-the-go.

“Children are interested in flavor and a fun design – but we know parents are looking for a snack of more substance they can be sure their kids will eat when on-the-go,” said David Istier, Materne’s North American VP marketing. “GoGo squeeZ comes in a fun package, is simple for kids to use independently and actually tastes good. Parents can enjoy the benefits of providing their children with a no-mess, no-fight, healthy snack option.”

GoGo squeeZ is re-launcing in June with a 100% fruit, no added sugar range. The launch will include the addition of three new flavors. GoGo squeeZ is now available in single pouches or 4-packs at Whole Foods and other retailers across the United States. 

KelloggsDRSNhttp://www.centerstoregrowth.com

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Kraft welcomes new president

BY Anna Mcgrath

NORTHFIELD, Ill. Kraft Foods announced that W. Anthony Vernon will become president of Kraft Foods North America, commencing mid-August.

Vernon will take the place of Rick Searer, who will retire this September after nearly 30 years with the company. Prior to joining Kraft, Vernon was employed by the private equity firm Ripplewood Holdings, followed by Johnson & Johnson. Vernon is a 26-year veteran of the healthcare industry.

“Tony has an impressive history of building and sustaining iconic consumer brands,” said Irene Rosenfeld chairman and CEO at Kraft. “His strong track record of growth through consumer-driven innovation, world-class marketing and strong retail relationships will help to further accelerate our business performance.”

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