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Dr Pepper Snapple Group moves to head of class

BY Allison Cerra

PLANO, Texas Dr Pepper Snapple Group has earned high marks among American consumers in a newly released customer satisfaction index.

According to the Michigan-based American Customer Satisfaction Index, out of 100 points, Dr Pepper Snapple Group scored an 85 — the highest among rival soft-drink makers. Dr Pepper Snapple Group also is the smallest soft-drink maker, and is in a position it has held or shared for the past five years.

PepsiCo’s satisfaction also fell, down 2% to 84, and now ties the unchanged score of Coca-Cola.

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Consumers spend about $73 for Halloween items, survey finds

BY Allison Cerra

NEW YORK More than two-thirds of consumers are planning to spend an average of $73 for Halloween, according to the October American Express Spending and Saving Tracker.

While 68% of consumers planned to spend about $73 on Halloween items, 65% of consumers surveyed said most of the spending would go to candy and decorations, followed by Halloween costumes (30%), activities (20%) and attending or hosting a Halloween party (14%).

The American Express survey also found that 1-in-4 consumers ranked Halloween as the No. 1 nongift-giving holiday they spend on, which may be a good sign for retailers this fall.

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‘Stick It’ with Matador beef jerky

BY Allison Cerra

MINONG, Wis. Jack Link’s Matador beef jerky is beefing up its marketing with its new Stick It campaign.

With momentum and awareness continuing to build for the brand, Matador’s new campaign invites even more meat stick lovers to experience the bold and spicy flavor of Matador snack sticks for themselves, with the belief that once they try Matador they’ll never go back.

Matador recently launched its newest beef jerky product, the flamin’ hot stick, which now is available at stores nationwide.

"Within one year, Matador beef jerky introduced three stick flavors and four jerky flavors, and expanded our distribution nationwide," said Mark Catlin, director of marketing for Matador beef jerky. "And in less than two short years, Matador has already earned its place as one of the top national meat snack brands."

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