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Dr Pepper scores with football fans

BY Allison Cerra

PLANO, Texas In line with its football-themed campaign, Dr Pepper has partnered with Electronic Arts to develop "Dr Pepper Football," an interactive computer-based video game.

Available for PC download through the Dr Pepper website with the use of a special promotion code, the game pits Dr Pepper against Diet Dr Pepper on a customized field. Players can choose specially designed uniforms for battle on the grid iron and use additional Dr Pepper codes to unlock hidden game content, including custom playbooks, and such halftime mini-games as passing, running or punting challenges. Dr Pepper Football also includes social networking feeds, the company said.

"Dr Pepper is a longtime supporter of college football, and now we’re giving our fans a chance to get in the game," said Dave Fleming, director of marketing for Dr Pepper. "There has always been a battle between consumers over which tastes better, Dr Pepper or Diet Dr Pepper, and now fans can settle that dispute on the field."

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Eat good, do good: New partnership looks to end hunger

BY Allison Cerra

NEEDHAM HEIGHTS, Mass. A maker of all-natural chips has developed an initiative that gives back to its communities, its employees and the environment.

Food Should Taste Good said the goal of its partnership with Share Our Strength is to end childhood hunger in America by 2015. The Food Should Do Good initiative will help raise money through both on-shelf purchases and an online coupon redemption donation of its Food Should Taste Good chips. The chips are available in limited edition Share Our Strength bags, and are offered in multigrain, olive and sweet potato flavors.

“This partnership is completely in line with our company philosophy –– we know that food should not only taste good, but should do good as well,” said Pete Lescoe, founder and CEO of Food Should Taste Good.

Food Should Taste Good’s Share Our Strength bags are available beginning in December at major retailers, including Kroger, Publix, Whole Foods, Wegmans and more. The 5.5-oz and 6-oz. bags retail for $2.99 to $3.29. 

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Hershey names new COO

BY Allison Cerra

HERSHEY, Pa. The current SVP and president of Hershey North America was elected to serve as Hershey’s COO, the confectionary giant announced Wednesday.

J.P. Bilbrey will serve as the company’s EVP and COO, effective immediately. Bilbrey will be responsible for Hershey’s day-to-day operations and global commercial activities, leading the company’s supply chain and realigned geographic regions, including the United States, the Americas and Asia. He also will lead two newly created global strategic business units. The chocolate SBU and sugar confection SBU will be responsible for building and leveraging Hershey’s global brands, creating confectionery marketplace innovation and disseminating best demonstrated practices around the world.

Bilbrey will report to president and CEO David West.

 

“J.P. has an extensive record of success in delivering global growth and in building successful teams at Hershey,” West said. “J.P.’s global experience and knowledge of our business will ensure that more and more consumers around the world will come to recognize the quality and fun represented by Hershey’s brands.”

 

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