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Dr Pepper, Lou Holtz to give $1 million in college tuition

BY Allison Cerra

PLANO, Texas Dr Pepper has teamed up with ESPN college football analyst and Hall of Fame head coach Lou Holtz to give away $1 million in college tuition.

Dr Pepper has kicked off its annual Million Dollar Tuition Giveaway, which allows fans to enter for a chance to win various prize levels at DrPepper.com by submitting a video explaining why they deserve college tuition. The videos will be judged by a panel, which includes Holtz, and will be based on the inclusion of Dr Pepper, a college football and tuition theme, the impact of free tuition on the applicant’s life and overall presentation quality. In addition to the video submissions, Dr Pepper also will be giving away tuition through a number of retailer-specific promotions.

Last season’s Million Dollar Tuition Giveaway grand prize winners were able to continue their academic pursuits, putting fans closer to the game through education.

“Dr Pepper and Lou Holtz are kicking off football season in a major way with the Dr Pepper Million Dollar Tuition Giveaway,” said Dave Fleming, marketing director for Dr Pepper. “Together, we’re going to make paying for college a little easier for Dr Pepper fans this football season.”

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Ruiz Foods updates El Monterey’s packaging

BY Allison Cerra

DINUBA, Calif. Ruiz Foods’ El Monterey brand reintroduced its snack line of 12 Mexican food favorites, which now are featured in recloseable bags.

The packaging transition includes El Monterey taquitos, quesadillas, mini chimis and tamales offering consumers a colorful design and a wide variety of favorites for every member of the family.

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Starbucks Via gets new flavors

BY Allison Cerra

SEATTLE Starbucks has expanded its Via flavored coffee brand.

Just one year since the launch, the Starbucks Via Ready Brew portfolio now will include four natural flavors: vanilla, mocha, caramel and cinnamon spice. Each packet makes a balanced cup of coffee and is ideal for life on the go. Starbucks Via flavored coffee is a blend of 100% arabica instant coffee and rich flavors, and is sweetened with natural cane sugar.

“The launch of  Starbucks Via flavored coffees demonstrates our drive to inject  innovation into the coffee category, deliver products our customers are looking for and allows us to grow the business globally,” said Annie Young-Scrivner, Starbucks chief marketing officer.

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