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Dr Pepper creative campaign changes hands

BY Jenna Duncan

NEW YORK Y&R, the company that has held the Dr Pepper family of beverages for nearly 40 years, has handed over the creative account to Interpublic Group, Deutsch Los Angeles. But Y&R, San Francisco, will keep hold of accounts for other Cadbury Schweppes beverages, A & W root beer, Canada Dry, Diet Dr Pepper, Sunkist and 7UP.

According to sources, Y&R managed Dr Pepper since 1969. But recently Dr Pepper asked for more from creatives and made it clear it was looking beyong Y&R.

Spokespersons from Dr Pepper have said that the brand began looking for a new creative company in February.

Senior vice president of Cadbury Schweppes Americas Beverages, Sean Gleason, said in a release, “We looked at a number of agencies, and each of them brought its own unique vision to the project. However, the Deutsch L.A. team brought an approach that quickly grew into more than a project. Much more. We feel we have an exciting new campaign for Dr Pepper.”

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Coca-Cola reintroduces diamond-label bottle branding

BY DSN STAFF

ATLANTA On Wednesday, Coca-Cola of North America introduced a limited-edition 8.5-ounce, straight-sided “1906 Diamond Label” bottle, available in four-packs.

From 1900 until it switched to the famous contours in 1916, Coca-Cola used a diamond-shaped label to set its product apart from the competition’s. Along with the instantly recognizable Coca-Cola logo in Spencerian script, the diamond label bore either the words “Atlanta, Ga.” or the signature of Asa Candler, who was president of The Coca-Cola Co. at the time.

Few diamond labels have survived on true vintage Coke bottles with the straight sides, so collectors highly value the original bottles with the label intact.

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Wholemato debuts organic agave ketchup

BY Jenna Duncan

NEW YORK Wholemato Co. has announced the launch of its Spicy Organic Agave ketchup. The new flavor of ketchup debuted at the Natural Products Expo West trade show.

Wholemato touts its new condiment as a healthy variation on traditional ketchup. It is flavored with agave nectar, jalapeno peppers, organic tomatoes and other spices. Wholemato president and founder Jason Kessler said he created Wholemato to diversify one of America’s most purchased condiment items.

Kessler said, “Wholemato was created to fill a culinary void. Our Original Organic Agave Ketchup has received an inspiring response from retailers and customers and has proven that there is an appetite out there for even more ketchup creations.”

Wholemato Spicy Organic Agave ketchup is described as “medium”-level on the spicy heat index. It also has a touch of agave, for a sweeter flavor.

A 13-ounce glass container of Wholemato Spicy Organic Agave ketchup retails at $5.49, at retailers nationwide.

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