BEAUTY CARE

Dr. Miracle’s to sponsor ‘Miracle Makeover’ web series

BY Antoinette Alexander

ATLANTA — Ethnic hair care brand Dr. Miracle’s is sponsoring a new fashion and beauty web series featuring actress Malinda Williams.

Cocoa Media Group, which offers a collection of digital destinations such as CocoaFab.com and CocoaStyle.com for young women of color, is launching the new four-episode web series called "Miracle Makeover." The series will feature Dr. Miracle’s chief marketing officer Kimberly Hairston.

"The Miracle Makeover series on CocoaFab.com is a perfect complement to Dr. Miracle’s new Authentic Beauty campaign. Malinda Williams is a mirror image of our consumer. She owns her beauty and is her own hair expert. Having the opportunity to be a part of these truly miraculous makeovers by implementing a Doctor Approved Treatment Plan for each authentic beauty makes our concept tangible. We are truly excited to share the these incredible transformations and inspiring individual stories with our consumer base,” Hairston said.

Episode 1: An aspiring model gets a look to rock the runway. (3/11/14)
Episode 2: A college student gets a professional look to take on the business world. (3/25/14)
Episode 3: A bride gets a head-turning look for her wedding reception. (4/8/14)
Episode 4: Planning a girlfriend getaway, a young woman gets a look made for adventure. (4/22/14)

 

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TRESemmé targets frizz with 7-Day Keratin Smooth

BY DSN STAFF

NEW YORK — Hair care brand TRESemmé has announced the launch of its new 7-Day Keratin Smooth hair care system for frizz-resistant hair that promises to last.

The launch marks the brand’s first heat-activated smoothing treatment that works with the heat of a flat iron to transform unruly hair and lock in style between washes. The formula gives hair “memory” to resist humidity between washes and promises to maintain a smooth style for seven days.

The collection includes Smooth Shampoo, Smooth Conditioner and Smooth Heat Activated Treatment. The shampoo and conditioner have a suggested retail price of $4.99 each. The treatment has a SRP of $6.99. When sold as a set, the kit has an SRP of $7.99.

 

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Ampro develops new Clear Ice hair styling line

BY Antoinette Alexander

MEMPHIS, Tenn. — Ampro Industries, the maker of protein styling gels and the Shine ‘n Jam product line, has expanded its portfolio with the new Clear Ice brand.

Building off the strength of clear protein styling gel, Clear Ice, Ampro created a protein-free version that remains alcohol-free and has been enhanced with coconut oil to make the Ultra Hold gel more moisturizing and flake free.

To accompany the new Clear Ice Coconut Oil Styling Gel, is a Foaming Wrap Lotion, Oil-Free Gloss Spray, Shining Serum and Thermal Styling Spritz, which are all free of alcohol, parabens, proteins and dyes.

According to the manufacturer, the products can be used on natural, chemically processed or color treated hair, wigs and extensions.

 

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